The Canva affiliate start guide
Setting up your account in Impact
The first thing you need to know is that our affiliate portal is managed by a software called Impact. Your Impact dashboard has everything you need to start promoting — such as your unique tracking link and creative creative assets.
How to access your dashboard
You can find a login link to your Impact dashboard in your Canva Pro affiliate acceptance email. If you haven’t received the email or need help accessing your dashboard, you can get in touch with affiliate-support@canva.com.
Completing your finance set up
In your affiliate application, the details you’ve provided for your personal information was collected for your finance set up. Before you can receive payment for your commissions, you’ll need to fill in your financial details.
Click the More icon above your profile and choose Settings.
Near the bottom of the page, under Finance, choose Bank Account.
You will be taken to the Bank Account screen. Choose your preferred payment method. Note: You can choose to use the bank details you provided in your affiliate application or set up one with Paypal*.
In the same screen, select a payment schedule. You can choose to be paid when your earnings hit a certain amount (such as $1,000 or $10,000) or on a set day of the month.
Getting to know your dashboard
The dashboard might seem overwhelming, but fear not, it’s simple once you get the hang of it. Here’s a rundown of the basics.
Find an Ad to Promote
Snapshot
Contract terms
Resources
Reports
How Canva Pro affiliate links work
If you’re new to the world of affiliate marketing, you may be wondering about how it all works. For example, how will we know how many people have bought Canva Pro subscriptions from your link? Here’s a quick breakdown of how links function.
How does my link work?
Every Canva Pro affiliate receives a unique tracking link. Once clicked, this creates “cookies”. While these aren’t as delicious as they sound, they are very important in that they are digital files stored in the user’s browser for a 30-day period. If they purchase a Canva Pro subscription within this window, this will be traced back to your tracking link and you’ll be paid a commission.
You can find your unique link in your Impact dashboard under the text Use this link to promote Canva. Copy this link and use it whenever you talk about Canva Pro. Alternatively, you can also access your unique link at the left hand corner of the page.
How do you create deep links?
Choosing your Canva Pro marketing materials
In your dashboard, you’ll find a range of pre-approved creative assets like graphics or videos creatives which you can use to promote Canva Pro. These range from banners you can display on your website to static ads you can post on your social media page. Here, we’ll walk you through where to find these and how to pick the right ones for your brand.
Where to find your creative assets
You can find all the visual collateral you need to promote Canva in the Find an Ad to Promote tab. This tab is home to an extensive catalogue of our creative assets.
For even easier access, you can also find all of our creative assets inside this Google Drive folder. Just save a copy of this folder to your own Google Drive account and you’ll be able to quickly grab your assets whenever you need them.
The different types of creative assets
We have a variety of creative assets you can share on different platforms. Here are the types of creative assets available.
Custom ad templates
Videos
Text links
Banners
When picking out your ads, you might want to keep these questions in mind:
How to customize your ads
Want to make our ads and banners your own? You can now personalize Canva Pro ads with our exclusive collection of affiliate ad templates.
Just like any other Canva template, you can customize and localize these to suit all your promotional needs.
Having trouble finding the right ad template? Got an awesome idea for a new Canva campaign? Send an email to affiliate-support@canva.com with your request and our team will get back to you.
Monitoring campaigns, clicks, and traffic
Once you start promoting Canva Pro, you’ll likely be eager to see how your ads are performing and how many commissions you’ve made. Here’s how you can track your campaign’s performance.
Monitoring campaigns, clicks, and traffic
We use a cookie-based affiliate tracking software to monitor how many clicks and sales have come from your unique link. There are two places in your Impact dashboard where you can access this information:
1. The snapshot: This panel sits on your main dashboard. It gives you a simple overview of your key performance stats.
2. Reports: This allows you to access and download more robust data on how your campaigns are performing. From the dropdown menu, you can select from:
– Overview: Get a birds-eye view of how all your campaigns have been performing over time
– Performance by campaign: See how specific campaigns and ads are performing
– Performance by day: See how your campaigns performed within a certain timeframe. You can also access previous and saved results.
Which metrics should you monitor?
Analytics dashboards have a variety of metrics you can look at. These stats not only help you track how campaigns are performing, but also forecast how much traffic you’d need to drive in order to hit your commission goals. Here are some you might want to monitor.
Clicks
Actions
Payouts
Sale amount
Conversion rate
EPC
Commission payouts
If you’ve started generating clicks and earning commissions, here’s a rundown of how to receive your payment.
How does Canva’s commission structure work?
Everyone’s Canva journey is different. Our commission structure makes it a point to cater to everyone’s needs. Payment you receive for each commission depends on what actions users take and when. You can review the structure below:
Sign-up completed: This is when a user signs up for a free Canva account using their email or Facebook account.
On average, 25% of users who visit a landing page take this action.
Trial upgrade: This is when a user begins a free 30-day trial of Canva Pro.
23% of users who sign up will start a free trial.
Subscription charged: This is when a user upgrades from a trial to a paid Canva Pro subscription. It’s also when you will receive your commission! The user may choose between two different membership types:
– Monthly plan: You’ll earn a monthly 80% commission for the first two months of their membership.
– Annual plan: You’ll receive a one-off 25% commission when the user is charged for their annual membership
56% of trialing users sign up to a paid subscription
Frequently Asked Questions
The good news is, you won’t have to wait long for your earnings to be wired. Our payments are processed monthly. Once a month, you’ll receive payment for all the commissions you earned in the previous month.
This will reflect in your account on the day of the month you’ve selected in your payment settings.
The best place to see your earnings is the finance widget that will sit on the top of your dashboard once you have filled out your payment details. This gives you an overview of your payouts, including your available balance and upcoming payment. For a more detailed look at your earnings in the past, you can visit ‘saved reports.’
The finance widget also keeps track of when your next transfer will occur and if a current transfer is in progress. So, keep an eye on this to stay updated on the status of your next payout.
Resource Center
In order to best promote Canva Pro to your audience (and maximise your earnings!) we encourage you to familiarise yourself with our unique design features. The good news is, there are a few different ways you can do this!
We encourage you to explore Canva Pro first via the 30-day free trial that is available to you. If you feel you need more time, feel free to contact us for extension.
You will also find additional information in theCanva Pro Affiliate guideyou would have received when you were accepted into the program. This gives you an overview of the features and benefits, and how Canva Pro compares to Canva.
Innovation is at the core of everything we do at Canva. That means we’re always looking for new ways to help our users harness the power of great design. We keep our affiliates updated with the product announcements via email. So be sure to keep an eye on our inbox!
You can also stay ahead of the latest updates in the Canva newsroom hub
Still have more questions? Or have other creative ideas on how you’d like to promote Canva Pro? Please feel free to contact us at affiliate@canva.com and we’ll get you back on track and promoting again!