Understand the problem
Having a clear definition of the problem that we’re tackling before we start designing is incredibly important to our design process. This lets us know that we’re solving a real problem for our customers and understand the suitability of any solution that we come up with.
Show the future
Ideas for where Canva should be in 10+ years are bouncing around inside a lot of different heads. The biggest job that the design team at Canva have is to focus those ideas into a coherent vision and then transport the team into a future that we’re yet to build.
Just simple enough
Everything should be made as simple as possible, but not simpler. Good design makes an image or product understandable - often that means reducing the number of elements, but sometimes it’s about adding the right extra touch to the experience.
We want our customers to feel a connection with the people who make Canva. This creates a powerful symbiosis between what we’re making and what they create with it. We’re all human, so we let it show in our designs and make relatable interfaces and templates.