Marketing team

Senior Education Product Marketing Manager

Sydney – Full-time
At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 15 million active users across 190 different countries who have created more than 1 Billion designs. We are one of the world’s fastest growing technology companies and we have only achieved about 1% of what we are capable of!

Education is priceless so we're offering a supercharged version of Canva to classrooms for free. Jam-packed with value and time-saving features (plus millions of free images) and we are looking for dedicated team members to build out our success in this sector.

Role Mission:
We are looking for our first Education Product Marketing Manager (PMM) to build our Canva Education product into the market-leading solution.  She or he will also help develop strategy for how we grow our customer segments, shape our messaging, narrative, and positioning for

What you'll do:

  • Go-to-market strategy definition: define messaging and positioning for Canva Education as we introduce new product suites and features
  • Customer enthusiasm: extend Canva’s tradition of high customer satisfaction across teams by continuously assessing the competitive landscape, customer needs, and our value delivery
  • Story-telling: create stories for inspiring customers and enabling our sales teams with product materials, demos, and value-based narratives
  • Best-in-class processes, practices, and efficiency: build, educate, experiment, and collaborate with senior leadership and our growing customer base with building team practices and playbooks for operating as a top SaaS business and solutions provider, including developing and tracking success metrics
  • Team leadership: cultivate the culture and talent for attracting and motivating the talent to accomplish the above

What we are looking for:

  • Cross-functional success: proven track record leading cross-functional teams across marketing, product, and sales, with 3+ years of experience in Education product marketing. A knowledge of the Education sector is a must for this role.
  • Communication skills: strong verbal and written communicator, with the ability to synthesize a complex situation into a concise plan
  • Creativity: inclination to combine dreaming big with a willingness to learn and adapt, in order to problem solve effectively
  • Integrity and trustworthiness
  • Independent / self-starter
  • Effective communicator (written and verbal)
  • Fast-paced / bias towards immediate actions and results
  • Accessible, approachable, and collaborative
  • Humility / willingness to question one’s own assumptions / desire to constantly improve


  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet friendly offices including a garden, climbing wall, unisex toilets
  • Sponsored social clubs and team events
  • Fun and quirky celebrations

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Personal Details

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