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Head of Lifecycle Marketing (San Francisco or Sydney based)

San Francisco – Full-time

About Canva

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 40 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of! 

About the team

Canva’s Lifecycle Marketing (LCM) team guides all users and customers through a customized journey across a variety of owned communication channels. By delivering messaging that is always targeted, actionable, and brand-forward, we’re able to drive the desired action, ensure that all user segments are extracting maximum value from our products, and cultivate trust. 

Additionally, many teams rely on us internally to deploy messaging campaigns to our users, be it product updates, user surveys, usage reports, or company news.

What you'll do:

  • You will formulate and champion the strategy to lead Canva’s Lifecycle marketing efforts globally. 
  • You will hire and develop extraordinary marketers, mobilizing them to execute on your vision while positioning them to achieve their ambitious professional development goals.
  • You will continually build on the foundation for user and team growth through the development of repeatable, scalable processes and frameworks.
  • You will partner with Growth, Product, Engineering, Finance, and Data to supercharge a multi-channel, multi-touch, cross-device lifecycle program.
  • You’ll delight users across any channel, platform, or medium that allows us to send targeted messages directly to our anonymous and registered users (both consumer and enterprise). Our core focus areas are email, push, in-product/in-app and you’ll explore new channels such as web push, desktop push, SMS in partnership with our Messaging Platform team. 
  • You will understand and implement tailored communication flows to our vast array of user segments (Free, Pro, Enterprise, Education etc.)

What we're looking for:

  • You have 10+ years experience as a marketing leader who has successfully delivered international results impacting both growth and retention through Lifecycle marketing. 
  • You have a track record of scaling and developing large, high-performing and happy marketing teams across multiple markets to achieve challenging targets and standards.
  • You have deep experience working with CRM and marketing automation technologies such as Braze, Marketo, Salesforce. 
  • You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • You have excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
  • An energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions.
  • A natural team player, with a strong track record of cross-functional leadership and partnership.
  • High emotional intelligence and empathy.


  • Competitive salary.
  • Equity in one of the world's fastest growing companies.
  • Flexible working hours (we value work-life balance!).
  • Professional education allowance.
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days).
  • Healthcare.
  • 401(k) Program.

Canva is currently one of Australia’s hottest technology startups and has been the ranked #1 Australian Workplace in Technology by JobAdvisor for the second year in a row. 

We mean it when we say we want to  create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love. 

Psst -We have two in-house chefs that whip up amazing breakfasts and lunches for the whole team - check out what's cooking at: https://instagram.com/canvalife 

Being a Force for good.

One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.

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