Head of Market Research & Insights [Sydney or San Francisco based]

Sydney – Full-time

About Canva

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013, we have grown exponentially, amassing over 40 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!

About the role and team

As the head of research and insights, you will work to answer some of the most challenging questions we have about our market, competitors and customers. Our insights folks manage huge volumes of data in order to help our marketing teams build a distinctive brand with compelling marketing, social, community and communications activity. We are looking for someone with a holistic set of methodological insights and the ability to credibly persuade and influence.

Reporting into the Head of Marketing, you’ll be leading a multidisciplinary team where you can use your background in qualitative and quantitative research to combine with work from our data analysts. Together, these forms of research will help you craft strong insights and research projects which help the business understand our customers and competitors better and market to the right audiences, with the right messages and tactics. You will impact the business by ensuring that those around you have a better understanding of our customer’s needs and can act upon those insights.

What you'll do:

You will also be working collaboratively across the business with Product, Sales, Content & Design, User Voice and Global Services.
Understand the needs and experiences of our own customer base (B2B and B2C), building audience segmentation, and drive insights that reflect the state of our customers, competitors, partners and trends in the market overall. You’ll inspire interest in deeply understanding our customers, what motivates them to use our product and how to build customer experiences that drive higher satisfaction, ongoing engagement and retention.
Understanding the broader market and competitor landscape, our brand territory and positioning, honing our audience propositions, and working with our product, performance, social media, community and brand marketing teams to develop, test and track our brand health, campaign strategy and plans.
You’ll be able to develop core frameworks, methodologies, database and reporting solutions to support internal decision making and answer critical business questions. Leveraging the power of Canva’s data and systems, in combination with qualitative and quantitative research, to generate hypotheses and plans for high-impact research.
Provide leadership on research techniques, communication and help ensure all Canva products stay user-focussed and solve real user pain. Help us extend data literacy and curiosity throughout the whole company.
You’ll be able to determine optimal mixed qualitative and quantitative research methodologies, and utilise internal data, insights as well as external vendors to support Canva’s research agenda. To drive impact through multiple research methodologies and tools, including qualitative methods such as observation, contextual inquiry, individual interviews, group sessions.
You’ll be able to employ consistent qualitative and quantitative methods to yield comprehensive answers to research questions. Enabling standards for validity and reliability, whilst encouraging creativity and experimentation with research designs and tools.
To establish a more mature research design practice at Canva, you’ll build and lead a team with insight, research, data analytics capability and learning, and the ability to cross-pollinate learnings to provide robust and deeper actionable insights to better enable our teams across the business. Building collaborative relationships with cross-functional stakeholders allowing us to connect the dots with research being conducted for the various teams around the business.
Produce highly actionable and authoritative insights that impact our growth initiatives and product strategy while balancing business requirements and user needs.

What we're looking for:

8+ years of experience in market research and insights roles leading quantitative and qualitative primary research that delivers business results.
Experience working across B2B and B2C businesses is ideal.
Leadership experience in managing research teams working with a range of Product, Sales, Customer Support and Marketing teams.
An innovator who is willing to roll up the sleeves and get into the weeds.
Highly collaborative, effective partner who can influence through smart, thoughtful communication and execution.
Extraordinary communication and storytelling skills with experience across all levels; skilled at addressing both large and small audiences across multiple leadership levels and functions.
Able to break down complex topics into simple solutions, ideas and actionable outcomes.
Experience influencing and earning the trust of senior stakeholders and moving business teams to take action.
Proven experience in end-to-end research and user-centered design methods.
Experience in managing customer panels.

Benefits:

Competitive salary, plus equity options
Flexible working hours, we value work-life balance
In-house chefs that cook delicious breakfast and lunch for us each day
Free Yoga membership
Generous parental leave policy
Pet-friendly offices
Sponsored social clubs and team events
Fun and quirky celebrations
Relocation budget provided for interstate or overseas candidates and visa application fees covered

Canva is currently one of Australia’s hottest technology startups and has been ranked #1 Best Place to Work. We ensure that the Canva workspace is set-up for you to do your best work and have a great time doing so, with breakout areas, little nooks, quiet places to retreat and do your best work! We have two in-house chefs that whip up amazing breakfasts and lunches for the whole team - check out what's cooking at:

https://instagram.com/canvavibe/ If you're a passionate marketing professional seeking a truly challenging opportunity with one of the world's premier technology companies - then apply now!

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