Marketing

Mobile Acquisition Specialist

Sydney – Full-time

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 40 million active users across 190 different countries who have created more than 2 Billion designs. We are one of the world’s fastest growing technology companies and we have only achieved about 1% of what we are capable of!

About the group and team

Canva’s Marketing & Engagement Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications. 

We’re looking for a skilled Mobile Performance Marketer to join our Performance Marketing team, working closely alongside some of the top marketers in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals. You’ll have a few years experience in Performance Marketing ideally with a mobile skew, who thinks strategically and is prepared to roll up your sleeves and get things done.  

As part of the team, you will own day-to-day campaign management across key markets to drive accelerated business growth across multiple platforms and channels. We work closely with organic teams, i18n growth marketers, engineers, designers and product coordinators to exponentially grow Canva’s overall revenue & users on mobile.

What you'll do

  • Run Google Universal App Campaigns (UAC) - Scale, manage & optimise Canva’s UAC campaigns globally and contribute to planning and strategy. 
  • Run Apple Search Ads campaigns (ASA) - Scale, manage & optimise Canva’s ASA campaigns globally and contribute to planning and strategy. 
  • Share our wins & learnings - Communicate accurate and timely weekly reports on the performance of your campaigns to the team & wider stakeholders.
  • Be the subject-matter expert - Work with Google and Apple ad teams and internal teams to ensure we’re at the forefront of performance marketing on mobile. 
  • Be a team player - Involvement with other marketing, product and growth activities as needed.
  • You have at least 2 years of hands-on experience running UAC and/or ASA campaigns to hit efficiency & volume targets in-house/client side (without an agency).
  • You have worked on global campaigns and understand the importance of localisation on performance and user behaviour in mobile-first markets.  
  • You’re a stickler for details and love a good spreadsheet - you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends, optimise campaigns, forecast  & make decisions.
  • You live and breathe performance marketing (and mobile!) and are a keen follower of current trends in the industry. 
  • You have strong project management skills and never miss a deadline.
  • You have a strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
  • You thrive in a fast-changing environment and with multiple teams relying on you.
  • You're willing to be hands-on — no task is too small or too big. 
  • You have great organisation and communication skills.
  • Must have mobile focused performance marketing experience

Benefits

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate or overseas candidates

One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.  

Canva is currently one of Australia’s hottest technology companies and has been the ranked #1 Australian Workplace in Technology by JobAdvisor for two years in a row. We ensure that the Canva workspace is setup for you to do your best work and have a great time doing so, with breakout areas, little nooks, quiet places to retreat.