Product management

Senior Product Manager - Engagement

Sydney or Remote (Aus/NZ) – Full-time

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  

About Us

At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

Product Management @ Canva 

The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products and features that get us there.

Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, road mapping, and prioritisation as our product grows. 

It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations.

About the group and team

The Engagement Group is one of three groups which make up Marketing & Engagement (M&E) - one of the biggest areas at Canva. Playing a critical role in Canva’s mission to empower the world to design. Composed of several product teams, the Group’s impact spans our entire funnel (signup & login, homepage, onboarding, publish, referral). The Group’s aim is to deliver value to our users through the best user experience to boost engagement and retention, ultimately growing our active user base. 

The Engagement Group does everything from building exciting new products and features to running tonnes of experiments and conducting research and analysis to grow Canva in new markets and categories

About you

You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together to figure out the best experience for the user and how to impact the business. Continually learning and adapting, you strive to grow yourself and those around you. Living and breathing all things growth, you make data-informed, strategic decisions and deliver on them to lead your team to great results. 


Goals the candidate will achieve in the first 6-12 months

  • Understand the different types of customers using Canva anonymously or for the first time, what they value, and why they stay
  • Become the anonymous experience custodian and funnel expert across the company
  • Own the entire anonymous (free) experience from canva.com all the way to the publish /referral stage
  • Drive the vision and strategy for the anonymous funnel to increase key metrics 10X
  • Baseline the experience and ensure we remove any friction in the funnel
  • Establish a strong relationship with our Marketing / top of the funnel teams
  • Work closely with Marketing to understand how our product experience can extend marketing efforts and acquire/activate as many free users as possible
  • Identify ways to attract and acquire more new / free users and retain them

Responsibilities

  • Own the top trafficked/ most important properties of Canva
  • Be the anonymous experience custodian and funnel expert across the company
  • Drive the vision and strategy for the anonymous funnel to increase key metrics 10X
  • Work with two teams to develop a backlog of experiment ideas alongside your product strategy and roadmap and deliver them
  • Ensure that any new feature released into our editor is also released onto the anonymous editor
  • Establish a strong relationship with our Marketing / top of the funnel / SEO/ editor teams

Experience you will have

  • Experience working in a SaaS company, startup or high growth company in a growth focussed product management role
  • Experience building engaging first experience / onboarding, ideally for customers where sign up is not required 
  • You are a marketer at heart – You can demonstrate an understanding of the importance of growth, activation and retention with respect to the platform and how that translates into user growth
  • Experience leading x-functional projects
  • Strong creative / UX skills (top trafficked property, facade of Canva, need strong opinion re UX/CX)
  • Strong with data, quant and qual analysis and running Growth experiments (data, customer insights @ scale, A/B testing = must have)
  • Strong stakeholder management and communication skills
  • Demonstrated ability to influence other teams who own a product area that is part of the customer experience that the candidate is the custodian of
  • Managing multiple teams effectively (backlog, delivery, high performance, team spirit, etc.)
  • Track record of building a vision, strategy, rallying teams and external stakeholders and delivering customer outcomes successfully

We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.