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Principal Software Engineer - (Java, AdTech, MarTech) - Remote across Australia

Sydney, New South Wales, Australia – Full-time

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

The Marketing Optimisation and Messaging teams empower other Canvanauts to connect with our users. By creating and running Canva’s marketing technology platform, we run the services that connect with millions of our users through many channels, delivering offers, updates and personalised content to Canva users around the world. The platform continues to grow and our mission is to scale the platforms to meet the demands of connecting with our ever-growing user base while helping to make Canva’s brand one of the most loved in the world. If you love challenges and want to join the team working on this great mission, we’d love to hear from you.

This role is to provide technical leadership for unifying Canva's Marketing and Engagement (M&E) Platform architecture. The current projects are to provide tooling for individual marketing channels. We need an experienced engineer to bring together all these streams of work and develop a cohesive in-house Marketing Platform for all our Marketing needs and teams.


  • Architect and build high performance, Martech/Adtech systems capable of processing large volumes of data in real-time, and that are secure and preserve customer privacy
  • Drive and collaborate on technical strategies and development across the M&E Platform group and in doing this demonstrate strong and effective communication skills
  • Provide technical expertise through knowledge sharing and collaboration for backend projects across Marketing & Engagement
  • Facilitating knowledge sharing within the group as well, with a focus on supporting the growth and development of Craft and Strategy amongst M&E backend engineers
  • Guiding complex backend projects in M&E, and identifying opportunities for teams to leverage existing systems and engineering patterns
  • Demonstrates engineering excellence - Able to lead and own and put together solution designs in the adtech/martech space

Experience and Skills

  • In-depth knowledge of the Martech and Adtech landscapes, architectures, and vendors
  • 8 Years+ of experience, ideally with some of this time working as a Lead Engineer
  • Able to lead initiatives and achieve outcomes, while at times navigating some ambiguity
  • Experience with Distributed Systems, Backend Development and AWS
  • Some experience with Front End Development will be advantageous
  • Experience working with APIs and 3rd party integrations. E.g. Google Ads, Apple Ads, Smartly, Braze, Twilio or Facebook APIs are highly desirable
  • Experience in engineering high throughput / high volume messaging applications is highly desirable
  • Experience designing, building, and maintaining complex systems
  • Familiarity with working on very large data sets with big data tools such as Apache Spark, Hadoop, and MapReduce


Working at Canva 

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 

Equity packages for you to truly be a part of the Canva journey. 

We have a hybrid work model (in-office & from home), so while our offices are always open to you, we aim to come together for 8 days a year at minimum - balancing flexibility and connection

Flexible leave so you can recharge, give back, support others or focus on your own professional development.

Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.   

We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.