Marketing

Performance Marketing Specialist

Sydney – Full-time

At Canva, we create tools that empower the world to design. Our mission is to democratise design and empower creativity for anyone and everyone, on every platform! Inspired by a team of talented thinkers, an amazing culture and remarkable growth trajectory – we’re out to change the world, one design at a time.

Since launch in August 2013 we have grown exponentially, amassing over 50 million active users across 190 different countries who have created more than 4 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we are capable of!

About the group and team

Canva’s Marketing & Engagement Group has a big mission to build the most loved brand in the world! Our success is shaping how we communicate and relate to our community, and guide teams internally to deliver delightful product experiences and communications. 

We’re looking for a seasoned marketer to join our Performance Marketing team, working closely alongside some of the top marketers in the world. You’ll thrive in a fast-moving, fluid environment, and be passionate about shaping user-centric experiences, communications, and working with diverse groups of people across the organisation to achieve your goals. 

As part of the team, you will manage our Paid Social advertising efforts across key markets to drive accelerated business growth across multiple platforms and channels. We work closely with marketers, engineers, designers to exponentially grow Canva’s users & revenue

About you

Teams at Canva strive to strike a measured balance between getting things done effectively and long term maintainability. We keep things tight, with no big egos, promote a highly data-informed approach and welcome self-driven professionals to come and join in on the adventure. A successful candidate thrives on challenges, is not afraid to try new things, going from project to project without losing enthusiasm. 

We are looking for someone who lives and breathes Performance Marketing and has a solid foundation in paid social advertising (Facebook, Instagram, Pinterest). You will be enthusiastic about embracing the different opportunities & challenges that come with working across a hypergrowth, global company. We ensure that the Canva workspace is set up for you to do your best work and have a great time doing so.

What you'll do:

  • Campaign Management - Scale, manage & optimise paid social (Facebook) campaign efforts 
  • Share our wins & learnings - Communicate accurate and timely weekly reports on the 
  • performance of your campaigns to the team & wider stakeholders.
  • Be the subject-matter expert - Work with Facebook and Paid Social ad teams and internal teams to ensure we’re at the forefront of performance marketing on paid social. 
  • Be a team player - Involvement with other marketing, product and growth activities as needed. 
  • Make complex things simple - Find new ways to improve efficiency both in terms of performance and process. 
  • Help drive our digital strategy - The role will be focused on driving the digital strategy across multiple parts of the funnel and supporting efforts in a growing number of international markets.

What we're looking for:

  • You have at least 3+ years of digital marketing experience and have had hands-on keyboard running paid social campaigns
  • You have worked with creative teams to ideate, optimize and developed persona-based creatives at scale across multiple markets. 
  • You have worked with complex cross-functional teams to build integrated campaigns 
  • You’re a stickler for details and love a good spreadsheet - you’re comfortable with numbers, statistics & analysing large amounts of data to identify trends, optimise campaigns, forecast & make decisions.
  • You have a strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
  • You thrive in a fast-changing environment and with multiple teams relying on you.
  • You’re willing to be hands-on — no task is too small or too big. 
  • You have great organization and communication skills.

Selected benefits:

  • Competitive salary on offer, plus equity options
  • Flexible working hours and a hybrid remote/office work model
  • In-house chefs that cook delicious breakfasts and lunches for us each day!
  • Professional education allowance
  • Free Yoga membership
  • In house gym and personal trainer
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events + fun and quirky celebrations

We mean it when we say we want to create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love. 

Being a Force for good.

 

One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.

We will not accept or review any CVs from external recruitment agencies.