How our growth team works
At Canva, we look at growth from a holistic perspective. It’s anything that grows the company. That includes the whole funnel from user acquisition to activation, retention, revenue and referrals, as well as many areas outside the traditional marketing sphere. We spend a lot of time experimenting with the core product – we’ve even spun out new products from the Growth team, like whole marketplaces for templates, photos and icons.
The core of everything we do is moving the needle – we want our impact to be measurable.