Canva works on a cycle of four seasons, which we start and end with a big showcase of our work. Every season people in the growth team work on a particular “theme”, usually in pairs. This season for example I’ve been working on improving Canva as a team collaboration tool – making it more friendly for people who want to use it within their business, school, nonprofit or anywhere else they have to work together with others. Other groups are working on improving onboarding and activation, mobile growth, and so on. The Growth team also does product analytics work, and the Marketplace/SEO team sits within Growth as well – they work on things like our templates and icons pages, and other pages that drive people to the core product.
We’re all encouraged to contribute ideas for growth experiments, though I usually prefer to channel my creativity into the engineering side of things. I’ll build out the experiment, which is usually an interesting new feature, then validate whether the underlying hypothesis is correct or not and how much difference it makes to our users.