Canva’s mission is to empower everyone in the world to design and publish anything, anywhere! The first step to reaching a global audience is localisation of our high value pages. Next, we identify the gaps in our local content and create culturally relevant material to increase our organic visibility. Our incredibly talented local teams are the real key to Canva’s international SEO success.
With an incredible product, a strong brand presence and a legion of loyal users, it would be easy for SEO to ride the wave of Canva’s existing success. That’s why we make sure we’re only working on things that the SEO team can directly impact. We have a strong ethos of testing and measuring – testing all new ideas our team generates before scaling them, and making sure that the results are measurable.