The Leukemia & Lymphoma Society works across the United States, raising funds to cure leukemia, lymphoma, Hodgkin’s disease and myeloma. Their campaigns also strive to improve the quality of life for patients and their families. Ellen O’Connor is a campaign specialist for the LLS chapter encompassing the state of Connecticut, as well as the New York regions of Westchester and Hudson Valley. Ellen creates content for fundraising campaigns, developing communications for their network of donors and sponsors.
“We do not have a person solely dedicated to marketing and communications, so we need tools that are easy and quick to use,” Ellen says. “Canva helps me produce print-ready, quality images in a way that’s both time-efficient and simple. I love that I can choose a pre-made template for graphics that require a quick turnaround, or can design something from scratch for a more custom look.”
The LLS team uses Canva-made designs for distribution on their social media channels and email newsletters. Ellen’s regional chapter connects with thousands of supporters for each campaign. The team has been using Canva for over a year, but recently received the nonprofit upgrade to Canva Pro.
Ellen is using Canva Pro to collate material for LLS’ Man & Woman of the Year campaign. She’s excited about consistent cover images for Facebook events that can quickly convey vital information. Canva Pro’s Brand Kit is helping Ellen and the team develop a visual identity across social media.
“Canva Pro has been a great tool to use to create streamlined, unified, and beautiful images to promote upcoming events,” Ellen says. “Magic Resize is the feature that is saving me the most time. It’s great to be able to adjust the sizing of images quickly instead of starting over.”
From one template, Ellen creates identical designs for each social media platform using the Magic Resize button. It’s easier than re-creating every design for each online channel. For the time-poor team, every second counts.
“Ultimately, Canva Pro saves me time, leaving more time to dedicate to advancing our mission,” says Ellen. “It’s great to have such an easy tool to use when producing communications to showcase upcoming events, thank volunteers and donors, and share news with supporters!”
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