Pantone’s 2007 Color of the Year, chili-pepper, isn’t as red and bright as we often think—in it you can spot bits of brown. Like other members of the red family, chili-pepper is dramatic and exciting. It is associated with exotic tastes and cultural diversity. As the color of hot peppers that set tongues on fire, chili-pepper also speaks of danger and chance.
Chili-pepper can be used to stimulate the senses and, when paired with other warm color like yellow and red, can create a warm and invigorating palette. Its complement is, green, can be paired with chili-pepper for high contrast and excitement.