Mauve is a pale, bluish purple that sits between violet and pink in the color wheel. Its name comes from the French word “malva,” which means mallow flower. Mauve is the color of the first mass-produced dye that English chemist William Perkin accidentally discovered in 1856. The unusual shade of purple revolutionized fashion and proved to be exceptionally popular in the 1890s, which is sometimes referred to as the “Mauve Decade.”
Mauve invokes feelings of romance, nostalgia, and sentimentality. It balances its complementary color yellow, goes well with other shades of purple, and makes lime green pop.