“Amnesty works in real time. We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

JESSIE MAWSON, EKSPERT I SOCIALE MEDIER FOR AMNESTY INTERNATIONAL I AUSTRALIEN

Sociale bevægelser i dag startes online. Delte billeder er det 21. århundredes protestskilte. Jessie Mawson er ekspert i sociale medier hos Amnesty International i Australien. Hun udarbejder og vedligeholder onlineindhold, der inspirerer følgere til at handle. Jessie lærer også lokale Amnesty Action Groups (der består af flere hundrede aktivister) at gøre menneskerettigheder gældende gennem deres egne sociale medier.

"Ligesom de fleste normale mennesker har vores aktivister ikke adgang til, eller forståelse for, professionelt designsoftware ... Det var en alvorlig hinding på vejen. Sociale medier er et visuelt medie, og fængende grafik er et must."

For Jessie, this is where Canva came in. Since mid-2014, the software has been standardising Amnesty’s online visual content. The recent upgrade to Canva Pro is helping Jessie and Amnesty’s activists to immediately report breaking issues of human rights. Often, these are literally matters of life or death.

“Amnesty works in real time,” Jessie explains. “We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

The Australian team shares their Canva Pro templates. When Amnesty receives word of an execution, unfair trial, exposed war crimes or gross miscarriages of social justice – their yellow and black Brand Kit is ready to go. These iconic colours are already set as the default design elements in Canva Pro.

With such a recognisable online brand, consistency across social platforms is crucial. As well as Amnesty International Australia’s national channels (which reach up to 20 million people a month), there are Action Centres in each state. These coordinate hundreds of localised Action Groups – creating some online branding confusion. Jessie has been using Canva Pro to standardise the profile pictures of all these various offshoots.

"Central oprettelse og distribution af de nye profilbilleder til hundredvis af konti (og at holde dem opdaterede i fremtiden) kunne have været et mareridt, men en enkel Canva-skabelon, som aktivister selv kan opdatere, har gjort det supernemt."

As a grassroots organisation, it’s essential for Amnesty to empower all members in creating their own content. With resources stretched thin, Canva Pro helps Jessie share the workload for campaigns nationwide.

"Jeg er meget taknemmelig for, at Canva har et nonprofitprogram, der giver organisationer som Amnesty, hvor omkostninger meget ofte er en hindring, adgang til dette vidunderlige værktøj!"

For more information about Amnesty International and their work, visit www.amnesty.org.au.

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