“Canva Pro has helped us work more efficiently and economically. In our small team when we work back to back events trying to raise awareness and funds, that is hugely important."

BRIANNA O’DONNELL, KOMMUNIKATIONSCHEF FOR  MDWA 

Muscular dystrophy is a neuromuscular disorder resulting in the deterioration of muscle strength and function. This genetic condition, in its 70 variations, affects 20,000 Australians. Muscular Dystrophy Western Australia fundraises research, provides service for patients and supports their families. Brianna O’Donnell is MDWA’s Communications Manager. She coordinates online content and promotes awareness for Muscular Dystrophy. Brianna and the MDWA team used Canva Pro to promote Ride For Someone Who Can’t, their annual mountain bike challenge.

"Disse designer var meget forskellige fra, hvad vi havde brugt tidligere," forklarer hun. "De fik masser af opmærksomhed på vores sociale mediekonti, hvilket skabte flere synes godt om og delinger. Opslaget nåede ud til mange flere, end designs vi tidligere havde slået op. Opmærksomhed er vigtigt, så det var en kæmpestor fordel for os."

Deltagere svedte sig gennem et 40 km eller 100 km maratonløb på mountainbike som en del af Ride For Someone Who Can't. #rfswc2015-kampagnen indsamlede lige under $ 90.000, som går til indbyggere i Western Australia med muskelsvind. Brianna mener, at de nye designs lavet i Canva gjorde en forskel i indsamlingsindsatsen. For MDWA's lille team var den største udfordring at lave visuelt indhold hurtigt og samtidig have kreative og friske designs.

"Canva har hjulpet os så meget på så kort tid," siger Brianna. "Vi kan lave et opslag til Facebook eller et banner med bare et par klik, og designet følger tendensen. Et stort plus er, at selvom du bruger et af de designs, der ikke er gratis, er det så meget billigere end på andre skabelonsider."

As a nonprofit organization, MDWA received a free upgrade to Canva Pro. Across their respective accounts, the team can now share brand-specific logos, colors and images. Brianna confesses her love for the new Magic Resize feature. With one click,  she can instantly replicate any design to suit size specifications for each social media platform. The entire MDWA team are confident that any designs made in Canva Pro will appear online exactly as they intended.

“Canva Pro has helped us work more efficiently and economically,” Brianna says.  “In our small team when we work back to back events trying to raise awareness and funds, that is hugely important. I know we are only ever going to find more uses for Canva, more ways of being creative and maximising our reach.”

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