What’s a brand?
- What we mean when we talk about branding
- Why branding matters to you or your business
- How to deliver on your brand promise
- Design School
- Courses
- Branding your business
Branding your business
94,602 students
Start with purpose
- Why some brands are more successful than others
- How to identify your brand’s purpose
- How to define your brand’s values
Find your tribe
- How to focus on your target audience
- How to understand, and learn from, your audience
- How to earn trust
Add some personality
- How to think about your brand’s personality
- How to plot your personality on a spectrum
- How to find your place among the 12 brand archetypes
Give it a name
- The difference between descriptive, emotive and invented names
- How to brainstorm names for your brand
- A checklist for How to test your brand name
Design your logo
- The different parts that make up a logo
- How to tell your brand’s story with symbology
- Best practices when designing your logo
Find the right font
- How different fonts evoke different emotions
- How to find a font that fits your brand’s personality
- How to choose complementary fonts for your brand
Mind your tone
- What a brand voice is and why and it’s important
- The difference between brand voice and tone
Connect with color
- What emotions we associate with different colors
- The psychology behind brands and colors
- Differentiate your brand from others
Style your imagery
- The importance of brand imagery
- How to match your imagery to your brand personality
- Tips for consistency across brand imagery
Build a Brand Kit
- The importance of consistency when it comes to branding
- Why you need a style guide to be consistent
- How to put a brand kit together in Canva
Nice Work!
You have completed the course
Evolve your brand
- It takes time to build your brand presence
- Brands should evolve over time
- The importance of following through on your brand promise
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