Up Next - Lesson 2Start with purposeReplayWhat’s a brand?Key learningsTranscriptThe expertsWhat we mean when we talk about brandingWhy branding matters to you or your businessHow to deliver on your brand promise
Up Next - Lesson 3Find your tribeReplayStart with purposeKey learningsTranscriptThe expertsWhy some brands are more successful than othersHow to identify your brand’s purposeHow to define your brand’s values
Up Next - Lesson 4Add some personalityReplayFind your tribeKey learningsTranscriptThe expertsHow to focus on your target audienceHow to understand, and learn from, your audienceHow to earn trust
Up Next - Lesson 5Give it a nameReplayAdd some personalityKey learningsTranscriptThe expertsHow to think about your brand’s personalityHow to plot your personality on a spectrumHow to find your place among the 12 brand archetypes
Up Next - Lesson 6Design your logoReplayGive it a nameKey learningsTranscriptThe expertsThe difference between descriptive, emotive and invented namesHow to brainstorm names for your brandA checklist for How to test your brand name
Up Next - Lesson 7Find the right fontReplayDesign your logoKey learningsTranscriptThe expertsThe different parts that make up a logoHow to tell your brand’s story with symbologyBest practices when designing your logo
Up Next - Lesson 8Mind your toneReplayFind the right fontKey learningsTranscriptThe expertsHow different fonts evoke different emotionsHow to find a font that fits your brand’s personalityHow to choose complementary fonts for your brand
Up Next - Lesson 9Connect with colorReplayMind your toneKey learningsTranscriptThe expertsWhat a brand voice is and why and it’s importantThe difference between brand voice and tone
Up Next - Lesson 10Style your imageryReplayConnect with colorKey learningsTranscriptThe expertsWhat emotions we associate with different colorsThe psychology behind brands and colorsDifferentiate your brand from others
Up Next - Lesson 11Build a Brand KitReplayStyle your imageryKey learningsTranscriptThe expertsThe importance of brand imageryHow to match your imagery to your brand personalityTips for consistency across brand imagery
Up Next - Lesson 12Evolve your brandReplayBuild a Brand KitKey learningsTranscriptThe expertsThe importance of consistency when it comes to brandingWhy you need a style guide to be consistentHow to put a brand kit together in Canva
Nice Work!You have completed the courseNow show us what you've learned!Create a brand kitShareFailedEvolve your brandKey learningsTranscriptThe expertsIt takes time to build your brand presenceBrands should evolve over time The importance of following through on your brand promise