Design to communicate
- What we mean when we talk about design
- Why design matters to you
- How everyone can learn to think like a designer
Hi, I’m Cat! Welcome to Canva Design School!
In this series, we’re going to be teaching you the basics, design foundations.
Becoming a designer, can seem like a pretty elusive thing. You may imagine someone super cool, in skinny black jeans with thick specs.
But at Canva, we believe every one of you can become a designer.
It just takes practice and some basic design know-how.
Design to communicate.
Graphic design, I think, one really good example I can come up with is, Jean Jullien, a great French graphic designer.
And when the Paris attacks happened, he quickly drew the Peace for Paris symbol, which was like a Eiffel Tower or whatever.
And I think that, for me, is a complete like a maximum expression of what graphic design is, or what it can do.
It’s like: it goes beyond any language. It’s not like: you don’t need to be French to be able to understand that.
It’s an emotion. He felt it when the attacks happened.
There’s just, there’s a lot of emotion that comes in graphic design that translates barriers, that translates frontiers and I feel that that’s super powerful and I encourage every single one to, every single every single person can do it, you don’t need a diploma as they were talking about before to be able to.
If you’re still thinking I’m not a creative person, stop that thought!
Creativity is something we are all born with and design is all about using that creativity to communicate visually.
As designers we have an exciting tool box, full of fonts colors and imagery to help us communicate our message.
We just need to learn how to use these tools. But before we open that toolbox, let’s make a plan.
A good place to start is to write down the name of your project, and what you were trying to communicate, and who you are communicating to. Whether you’re designing an invitation to your child’s first birthday party or a pitch deck to investors, if you are clear on the purpose of your design, you’re off to a great start.
Jason founded For The People, with the belief that creative businesses need to rethink how they operate, in order to put people at the heart of who they are and what they do.
Joe ‘Mulga’ Moore
Mulga is an artist, illustrator and poet with over 60 shows under his belt. He brings to life a world where tigers wear diamond sunglasses and gorillas rule the world.
Lynneal is a Graphic Designer at Canva and an all-round colourful human. She designed Canva’s very first template.
Jo is a new Mum, and Creative Director at For The People. She believes that design is about impact, not hype.