Master social media
- How we define social media
- The value of online communities
- The ultimate goal of social media
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- Social media mastery
Social media mastery
186,828 students
Find your focus
- The differences between social media channels
- Why you should focus on one channel
- How to determine which channel you should focus on
Set your goals
- Why we need to track our progress
- How to determine your goals
- What to measure to determine success
Define your style
- How to create your own look and feel for social media
- How to keep your posts consistent
- How to use templates for different content types
Make it visual
- The importance of using visuals in your post
- How to visualize your content ideas
- Tactics to make your post more visual
Color, Contrast & Clarity
- Why beautiful social media posts matter
- How to design a visually attractive post
- How to leverage the three C’s – color, contrast and clarity
Master your videos
- Why people are drawn to video content
- How to use storytelling in your videos
- How to hook your audience in the first three seconds
Tailor your content
- How all channels require different dimensions
- The importance of tailoring your content to each channel
- How to use Magic Resize to tailor your content
Educate, inspire, entertain
- How to come up with new ideas for content
- How to educate, inspire and entertain your audience
- The importance of trying different types of content
Plan ahead
- The importance of creating a content plan
- How to generate content ideas
- How to create a simple social media content plan
Build your community
- The importance of human connection in social media
- Tips for building relationships with your audience
- How to respond to comments effectively
Nice Work!
You have completed the course
Make your mark
- How to promote your content
- How to leverage all your marketing channels
- How to use small gestures to resonate with your audience
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