Much more than just picking a font and a point size from a drop-down menu, typography is a skillset with a rich history. In this video, we explore what it is and why understanding the basics is essential for designers. We’ll look at recognizing typefaces, categorizing specific styles and pairing fonts.
Why typography is important
What’s the difference between fonts and typefaces?
Understanding the basics of text and how to apply them is vital for designers. Using the Canva Editor we explore how to format and create hierarchy with your text. In no time you’ll be pairing fonts and increasing the power of your communication.
Business cards are a great way to see how type and basic hierarchy can be used in the real world. This video looks at what a business card is and the job it needs to do. We’ll look at layout, one and two sided business cards and how the finish and texture can send subliminal messages to the receiver.
What should your business card look like?
What goes on a business card?
Should you choose a 1 or 2 sided business card?
How to create visual hierarchy on your business card?
What paper stocks are and why are they important?
How the texture and finish of your business card sends a message to the receiver
Things to consider before sending your business card to a printer
At Canva we believe in starting inspired, so this lesson looks at how to design business cards using one of the thousands of available templates. We’ll start with a template, modify it to suit and then send it to print.
Where to find business card templates?
How to find the right typeface for your business card?
What color palette to use for your business card?
How to create a visual hierarchy on your business card?
From traditional items like letterheads, envelopes, compliment slips, invoices etc. to more modern digital ones like email signatures, social media headers etc. Businesses need many types of stationery to show their customers they can be relied upon and trusted.
Why is stationery important?
What's a Brand kit and what does it include?
Making print stationery (business cards, letterheads etc.)
In this video we’ll use Canva to design the business stationary to create a consistent brand message. Follow along as we create a letterhead, an envelope, a postcard and an email signature. Core items to launch a new business.
Flyers are a great way to grab people’s attention and encourage them to act. We’ll look at how we create imagery and combine that with text, to make a flyer that is both attention-grabbing and informative.
Are flyers and print media still effective?
What is a flyer and what goal(s) should it achieve?