Canva for Consumer Packaged Goods
Marketing design has never been easier
Canva can help with everything you need to build a great consumer packaged goods advertising strategy. From logo design and brand building to social media and printing labels for your latest product release, your team can jump in to Canva and start creating eye-catching designs that make your product shine — even with no design experience.
Design a logo and build your brand
Consumer packaged goods design is a huge part of a company’s success, so it’s important to have the right tools to carefully consider your design decisions.
Canva is the perfect platform for the task. There are thousands of images and elements to choose from in the asset library, and once you settle on a colour scheme, you can build it into your Brand Kit — no more guessing if that shade of blue is a little different from the one in the logo test from last week.
Create your brand and stick to it
- Asset Library: Choose from over 100 million free and premium images and design elements.
- Folders: Save, repurpose, share, and store assets safely.
- Photo Editor: Edit and publish photos of your products and your team.
- Locked elements: Protect your CPG company's brand.
Make every pitch memorable with on-brand presentations
When seeking out funding — whether for the first time or to expand your current operation — you’ll need an engaging presentation that hits on all the main points in your business plan. Canva can help you get there.
Whether you use one of our thousands of pre-designed templates and customise with your brand colours, or design from scratch, Canva presentations are the best way to represent your brand and your product.
Entice investors with perfect presentations
- Template Library: Choose from thousands of free and premium templates.
- Brand Templates: Create branded team templates for your entire team.
- Brand Kit: Upload and access your logo, brand colours, and fonts easily.
Create labels, stickers, merch, banners, store signs, and more
These days, businesses need to produce great graphic design for their digital marketing efforts — websites, social media pages, email newsletters, product pages, blog posts, and more. But consumer packaged goods advertising involves all of that as well as a serious amount of printed materials.
Canva Print helps you design everything you need, from label stickers to product merch, banners, and product cards for stockists. You can easily print it all and get it delivered.
Printed collateral for CPGs
- Canva Print: Sustainably print and get designs delivered to your door.
- Design Company Swag: Create branded tote bags, shirts, and accessories that represent your business.
Create powerful social posts and websites
Digital marketing for consumer packaged goods centres largely around social media and a great online store. Use Canva to design social media templates for all types of posts — new product announcement, team member spotlights, sales and promotions, and more. Once you’ve got your posts ready, you can connect your social accounts and schedule and publish directly from Canva.
CPG social media and online shops made easy
- Website Templates: Building a website is a lot of work. Make it easy by starting with one of Canva’s customisable website templates.
- Social Scheduling: Create and schedule content to eight different social accounts, directly from Canva.
- Magic Resize: One-click resizing from any format to TikTok, Pinterest, Instagram, Facebook, LinkedIn, YouTube, and more.
Show off your products with branded videos
Once you’ve got your operation up and running, customers love to see how it all gets made. Think bottling or canning videos or even packaging or unboxing videos. Or maybe you simply want to introduce yourself and your team to your followers.
Whatever route you take, social videos can engage your followers and show off your company’s products and personality. With Canva’s video editor, you can quickly and easily upload footage taken on your phone, trim and edit in moments, add your branding, then schedule it to go live on all platforms. It’s never been easier to make engaging social videos.
Commercials and promotional videos
- Canva Video: Trim, edit, and brand your videos directly in Canva.
- Folders: Save, repurpose, share, and store assets safely.
- Photo Editor: Edit and publish photos of your products, your team, and your facility with Canva’s easy-to-use photo editor.
Get it all done on the go
Starting a consumer packaged goods business is not for the faint of heart. That’s why Canva’s collaborative and responsive interface is perfect for a new business. You can design on the go on the Canva app on your phone or tablet, provide feedback with live comments, and publish wherever you are. Plus, any changes made by your team will be reflected live so you can collaborate on designs in real time.
Work together, from anywhere
- Real-Time Collaboration: Work together in real-time from anywhere — on a desktop or any tablet or phone with the Canva app.
- Approval Process Workflow: Review and approve designs instantly.
FAQs
Canva for Teams is the best plan for both brand-new and established consumer packaged goods companies. It includes over 100 million premium stock photos, 610,000 premium and free templates, 1TB of cloud storage, and up to 100 different brand kits, which is ideal for companies with various product lines. With Canva for Teams, you can save your designs as templates for your team to work off of in the future, saving time and making it easier to follow your brand guidelines.
Explore all the features of each Canva plan on our pricing page.
Getting your team started on Canva is quick and easy. First, pick a plan. Then, sign up with your email and payment method. Right away, you can build a team by inviting your team members via email, then everyone can start designing and collaborating.
Yes. Canva is a great consumer packaged goods marketing tool, and any team member can jump in and start creating beautiful designs right away, no design experience required. With so many types of content to design, Canva can save your team hours every week and help them create eye-catching social posts, labels, merch, and more.
To learn more, check out how Lansinoh uses Canva to grow their reach.
Canva is dedicated to protecting your brand assets and helping you to keep your files safe. Your data and confidential materials are secure with Canva’s privacy and security compliance features.
Canva’s Help Centre is full of articles and step-by-step guides that explain how to use every feature on the platform. The Canva support team is also available to help with any technical issues or questions that arise. And larger teams have access to 24/7 support.
