CANVA FOR ENTERPRISE

How Camp Bow Wow streamlined design workflow for 175 franchises with Canva for Enterprise

Employees of all skill levels have been producing beautiful – and brand compliant – designs regularly. With the brand control and template locking features, the corporate branding team is able to manage all designs more efficiently, thus saving significant time to be allocated to more strategic initiatives.

About Camp Bow Wow

Since 2000, Camp Bow Wow has been providing fun, safe and dependable dog care service that both pups and parents love. From day care and boarding, to grooming and training, Camp Bow Wow specializes in personalized services for every need.

With over 175 locations across the United States and Canada, Camp Bow Wow is now the largest pet care franchise in North America. Averaging over 4.7 million dogs using their services annually, Camp Bow Wow continues to quickly grow.

Camp Bow Wow produces a wide range of assets monthly.

The Challenge

As the largest pet care franchise in North America, Camp Bow Wow is one of the most trusted names in the pet care franchising industry. “We are a trust-based business because we’re not just taking care of people’s pets, we’re taking care of their family members,” explains Reid Thomas, Camp Bow Wow’s Art Director. “Creating brand consistency to strengthen and enhance the experience for our customers is huge for us.”

Similar to most franchise models, each of the more than 180 Camp Bow Wow locations falls under a broader corporate umbrella, but their day-to-day operations are managed by independent owners. And with hundreds of different locations throughout the United States and Canada, maintaining and building brand consistency has been a priority for Reid and the corporate branding team.

Camp Bow Wow produces over a wide range of assets monthly, including social media posts, printed flyers, digital menu boards, custom leash tags, and many more creative designs.

On top of any corporate collateral created, collateral provided, individual franchises customize branded materials to optimize for their local markets. Each location made custom creative request for their local marketing initiatives, taxing time and resources for the corporate branding team. Franchisees were required to submit custom requests ten days in advance, and five days for approvals.

Because of the volume of requests that the brand team was managing, the franchise system was not gaining approval and producing inconsistent branded materials. Having these inconsistencies can be extremely harmful to a brand’s strength, impacting customer experience. Reid set out to find an innovative solution that helped empower their system to keep designs consistent and tailor their materials to meet their customers’ needs. “All the other solutions I saw were very limiting creatively. We needed high-end functionality with an ease of use to accommodate all users across our system.”

Over 140 Camp Bow Wow franchises are using Canva on a regular basis.

“Now that the corporate branding team is spending less time on custom creative requests, we're able to really strategize and prioritize our brand's customer experience. It's awesome to be able to free up time for these initiatives.”
Reid Thomas
Art Director, Camp Bow Wow

The Solution

Canva for Enterprise was just the solution that Camp Bow Wow was looking for to speed up the design approval process for their corporate branding team, while also providing the ease of use that individual franchisees needed to succeed. Reid explains that franchisees are able to access a repository of hundreds of templates, so they can easily customize designs to fit their customers and local markets.

And employees of all skill levels have been producing beautiful – and brand compliant – designs regularly. In fact, over 80% of the franchisee-created designs created on Canva are approved by the corporate team without needing to be edited.

With the brand control and template locking features, the corporate branding team is able to manage all designs more efficiently, thus saving significant time to be allocated to more strategic initiatives. The design and approval processes that used to require days now takes mere hours.

The adoption of Canva was swift and well-received. According to Reid, “Everyone is really excited that our system has been able to create custom designs quickly and consistently, and they have loved the usability.”

Since implementing Canva, over 140 Camp Bow Wow franchises are using the tool on a regular basis. It has been especially helpful with social media campaigns, which account for a high volume of assets and require quite a fast turnaround time.

The branding team was able to quickly put together a pandemic response campaign, which updated customers on new business hours, reopening dates and cleaning procedures. By using Canva, Camp Bow Wow franchisees were able to customize these designs and communicate directly on their regional channels, without having to wait weeks for approval. Learn more about how you and your team can start using Canva for Enterprise today and request a demo.

Features Mentioned

Brand Kit

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Easy design platform

Easy design platform

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Templates

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