Honeymoon Dessert has been able to accelerate and centralize the marketing efforts of all stores and ensure that every franchise owner is now able to create on-brand designs. The design journey for each employee is now simple and consistent.
Since opening its first store in 1995, Honeymoon Desserts has become one of the most-loved dessert establishments across China. In 25 years, the sweet-treat giant has quickly grown to 500 stores and 7000 employees. The company quickly scaling with one mission in mind — to create happy, sugar-filled memories.
Honeymoon dessert uses Canva to create creative content for it’s social accounts
With a high-frequency of new product launches, distributed stores across China, a rapidly growing team, and a big mission to grow, The Honeymoon Desserts team needed to find a way to empower store owners and new team members to move fast and create localized storefront and marketing collateral at scale.
With the company growing quickly in a wide range of locations, Honeymoon Desserts found it hard to ensure that brand consistency was happening across all of their store locations.
With Canva for Enterprise, Honeymoon Dessert has been able to accelerate and centralize the marketing efforts of all stores and ensure that every franchise owner is now able to create on-brand designs quickly with Canva’s easy drag-and-drop editor — no design experience needed.
Honeymoon Dessert are now able to ensure that every team member and store owner has access to the right product images, fonts, colors, and marketing materials and that they can personalize these to suit their location and in-store promotional offers.
The design journey for each employee is now simple and consistent.
Honeymoon Dessert established a centralized Brand Kit that all team members can use in their designs. They’ve added brand colors, logos, and fonts for easy access. They’ve also used Canva Folders to store all product images that are cropped with the same margins so when they are dragged and dropped into any design, the proportions of each dessert look consistent.
Creating Templates has also proved to be a huge time saver for teams. The most used designs have been turned into templates, so there is a new speed with which their teams can create assets like store opening posters, menus, combo deals, and specials.
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