CANVA FOR ENTERPRISE

How Realty Austin empowered +500 agents to design their own marketing material

About Realty Austin

Founded by husband and wife duo, Yvette and Jonathan Boatwright, since launching in 2004, Realty Austin has become one of the fastest-growing real estate companies in Austin, USA. With six locations and over 550 agents the Realty Austin mission is simple: To uplift the Austin community through real estate transactions but to also give back to those who need safe and affordable housing.

The Solution

Co-founder and CTO, Jonathan Boatwright identified Canva for Enterprise as the design solution that would empower real estate agents, designers and marketing teams to use as a centralized tool that would help them create relevant, on-brand and timely assets.

“As an individual, Canva for Enterprise is really easy to navigate,” says Gaby Proctor, a real estate agent at Realty Austin. “Canva for Enterprise gives you all the templates, formats and ideas for what you want to create. I don’t have to worry about the font, I don’t have to worry about the colors. I just go in there and choose from the templates the marketing department had already created for us.”

And this sentiment is also shared by Realty Austin’s print marketing manager, Emily Williams, who is passionate about ensuring that the Realty Austin brand is represented and promoted effectively across all digital and print platforms. “Canva for Enterprise has allowed our agents to customize their designs while also being able to protect our brand.”

“As an individual, Canva for Enterprise is really easy to navigate,”
Gaby Proctor
Real estate agent at Realty Austin

Here’s how they did it

To ensure that every agent felt empowered to unlock the power of Canva for Enterprise, Realty Austin rolled out classes and webinars with ideas on how agents can build their own print materials and social media posts alongside customizable templates that were provided by the design team. This meant that both the agents and design team were able to speed up the design process and create a foundation for the most commonly needed template designs.

The Realty Austin team also tested and implemented Canva for Enterprise’s built-in Approval Workflow settings, which allows the design team to quickly approve designs that have been created by agents and ensure that each design is consistent and on brand.

Learn more about Realty Austin’s journey with Canva for Enterprise journey and check out how you and your team can start using Canva for Enterprise today and request a demo.


The ROI

Beyond the ability to create templates to maintain brand consistency in local markets, Jessica says the social media team is in love with the folder feature.

“We like the ability to organise separate campaigns into folders. This is the best feature. We also appreciate the ability to separate teams into domestic and international because sometimes we need to give the international teams more flexibility for translation,” says Jessica.

Before Canva, the marketing team was receiving hundreds of requests a day from studios in different markets. Because Canva has templates in 23 different languages, the brand team can simply grant access and the local studio teams can work in their preferred language.

“This has saved us so much time. We no longer receive ad hoc requests because we have given the studios the tools they need.

“When I speak about Canva to the studios, they appreciate the flexibility that Canva offers them, “ says Jessica.

The main win for Orangetheory, however, has been the fact that brand consistency has improved out of sight. No more local designers going rogue with off-brand ‘squeezed orange’ graphics.

“The best thing? We don’t see that many off-brand designs out there any more,” laughs Jessica.

In the future, the team is excited about exploring animations.

“We currently outsource projects that involve animations but we are exploring bringing some of them in-house with the help of Canva. We’re also interested in exploring using the new infographics for in-the-moment content. It’s good to have the tools available when inspiration strikes and when the team identifies opportunistic content,” says Jessica.

Features Mentioned

Brand Kit

Store your logo, brand colors and fonts

Easy design platform

Easy design platform

Premium content

Access 75 million+ photos, audio videos and graphics

Templates

420,000+ professional templates to choose from

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