Summary

• In short: Canva enables global FedEx teams to maintain brand consistency at scale, fast-track design and approval processes, connect and collaborate on projects, and quickly communicate visually with ease.
• Canva features used: Brand Kit, Translate, Resize & Magic Switch, Magic Expand, Magic Edit, Magic Eraser, Background Remover, Whiteboards, Presentations, Social Media, Video, Websites.
• FedEx teams using Canva: FedEx has over 1,400 teams across 45 countries using Canva, including Brand, Marketing, Communications, Sales, IT, Finance, and HR.

ROI

• With Canva, FedEx teams have seen a 77% reduction in Brand review times, while increasing design output.
• Teams can now create content in minutes rather than days.
• Canva’s Brand Kit and Translate features enabled FedEx to launch a global campaign in-house, turning out hundreds of designs in under a month.

About

FedEx⁠(opens in a new tab or window) connects people with possibilities, delivering millions of packages worldwide every day. Since its launch in 1973 in Tennessee, the global enterprise has become the largest express transportation company in the world, with industry-leading transportation infrastructure and cutting-edge information technologies. Its vision is to make supply chains smarter for everyone.

The Challenge

As the global industry leader, FedEx has boomed into a business with over 500,000 team members across approximately 2,200 offices worldwide.

For an enterprise organization at this scale, with such an expansive global team, maintaining brand consistency across marketing collateral becomes a challenge.

“With over 15 million shipments every day, efficiency is crucial in our business,” says Micayla Blair, integrated marketing and communications specialist, FedEx.

Before Canva, FedEx faced challenges with sharing marketing communications with global teams at speed, internal design bottlenecks, and bridging stronger collaboration among teams.

Micayla’s team relied on external agencies for creation of visual assets. Those designs could take up to three weeks to produce.

FedEx needed a smarter way to be more efficient in creating and sharing designs.

“There was a strong business case to use Canva to create more efficiencies so we could spend less time doing Brand reviews and more time using our skill set as a Brand team to work on strategic initiatives,” says Rebecca Janes, FedEx creative designer and environmental branding strategist.

The Solution

FedEx introduced Canva Enterprise⁠(opens in a new tab or window) through a “fast and seamless” rollout.

“The Canva team and the FedEx Global Brand team worked together to create more than 500 templates in our brand style,” says Micayla.

FedEx teams across the business could immediately access branded content to use for their channels within Canva.

“Our Marketing teams use Canva for quick branded content,” Micayla says. “Our Sales teams use Canva to build decks for customers. Our HR teams use Canva to create new employee content. Our Visual Identity teams use Canva to create easy-to-use templates for our team members.”

With Canva’s Brand Kit, which takes the guesswork out of applying brand colors, fonts, and logos to any design, and Brand Templates, which accelerates content creation, FedEx teams now have one single platform where all of their branded assets and templates can be housed.

“Collaboration has never been easier since launching Canva,” says Rebecca. “We're able to create and design together within the tool, in real-time, with anyone from anywhere around the world.”

Canva’s Customer Success team continues to support company-wide training sessions to ensure teams are equipped to use Canva with confidence.

“The training sessions allow us to drill down into different uses, from video creation to email, graphics, and more,” says Micayla.

Since the sessions started, the company has seen registrations triple globally. A massive 1,400 teams in 45 countries have access to Canva, across Marketing, Sales, Communications, IT, Finance, and HR among others.

Saving time and resources

By adopting Canva, FedEx teams have a suite of branded assets at their disposal, enabling more efficient and cost-effective workflows.

“Canva allows us to provide branded templates to our team members across the enterprise,” says Micayla. "We can bypass the formal review process because all of our branded templates in Canva are Brand-approved."

Within three months of rolling out Canva, FedEx saw a 77% decrease in Brand review submission requests while also increasing its design output, enabling teams to focus on more strategic projects.

“We use Canva for just about anything that is templatized, from presentations to digital signage, internal websites, invitations, playbooks – the possibilities are endless,” says Rebecca.

“The ability to easily collaborate and share designs across so many teams has been a huge timesaver. What would normally take days can take only minutes.”

Localizing global content at scale

As a global enterprise, FedEx works in dozens of cultures and countries.

“As a global company, it's important for us to be able to quickly translate content into various local languages around the world,” says Rebecca.

FedEx turned 50 in 2023, and as part of the company’s celebration, Rebecca’s team launched the FedEx50⁠(opens in a new tab or window) campaign, highlighting the company’s brand story and history.

A FedEx50 campaign toolkit was created in Canva and branded templates in multiple languages were made accessible to teams via a Canva Website for every department to access.

“We created an interactive toolkit that included all the graphics, templates, presentations, and communications materials that our content creators would need across the world to help us implement and execute this campaign,” says Rebecca.

Canva’s Translate feature made it possible for teams to quickly communicate and localize the company’s message at scale and speed.

“With Canva, we turned around hundreds of designs in under a month – a huge time-saving win,” she says.

Enabling company-wide collaboration

For a company the size and scale of FedEx, communication is critical.

Through Canva’s self-serve template system and real-time collaboration tools like the Comment feature, 1,400 individual teams can operate as a cohesive group.

“We have templates for everything, from presentations, email, graphics, newsletters, even whiteboards for mind maps and org charts,” she adds.

Canva offers teams the ability to create and collaborate in a design from anywhere across the world, which has been a huge boost to productivity, Rebecca notes.

“What would normally take days now takes just minutes,” she says.

Scaling internal communications for global teams

In addition to helping communicate the company’s message to the world, Canva has enabled FedEx teams to scale and distribute communications internally.

The Brand team used Canva to launch a new company-wide communications channel, From Raj, to efficiently share updates from the company’s President and CEO, Raj Subramaniam.

“What used to be a single PDF became an interactive website created entirely in Canva with text, images, and videos that are easy for our teams to access and update,” says Micayla.

“Using Canva allowed us to gather feedback through the Comment feature from all teams involved and finalize the site quickly, which was a big time-saving win for our team,” she adds.

All From Raj communications can be distributed across the globe on digital signage in the company's offices and distribution centers.

“It's a simple and effective way for our teams to stay connected,” says Micayla.

As a one-stop design platform, Canva enables global FedEx teams to collaborate across departments and regions, seamlessly roll out campaigns and projects, and achieve significant time and cost savings.