“Amnesty works in real time. We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

JESSIE MAWSON, SPESIALIS MEDIA SOSIAL AMNESTY INTERNATIONAL AUSTRALIA

Gerakan sosial masa kini dimulai secara online; gambar yang disebarkan merupakan isyarat demonstrator Abad 21. Jessie Mawson merupakan Spesialis Media Sosial di Amnesty International Australia. Dia membuat dan menyeleksi konten online yang menginspirasi pengikut untuk bertindak. Jessie juga melatih Kelompok Aksi Amnesty (terdiri dari ratusan aktivis) untuk membangun pengaruh hak asasi manusia melalui media sosial mereka.

“Seperti sebagian besar orang biasa, aktivis kami tidak memiliki akses ke – atau pemahaman tentang – perangkat lunak desain profesional… Itu merupakan hambatan serius. Media sosial merupakan media visual dan grafis yang menarik merupakan suatu keharusan.”

For Jessie, this is where Canva came in. Since mid-2014, the software has been standardising Amnesty’s online visual content. The recent upgrade to Canva Pro is helping Jessie and Amnesty’s activists to immediately report breaking issues of human rights. Often, these are literally matters of life or death.

“Amnesty works in real time,” Jessie explains. “We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

The Australian team shares their Canva Pro templates. When Amnesty receives word of an execution, unfair trial, exposed war crimes or gross miscarriages of social justice – their yellow and black Brand Kit is ready to go. These iconic colours are already set as the default design elements in Canva Pro.

With such a recognisable online brand, consistency across social platforms is crucial. As well as Amnesty International Australia’s national channels (which reach up to 20 million people a month), there are Action Centres in each state. These coordinate hundreds of localised Action Groups – creating some online branding confusion. Jessie has been using Canva Pro to standardise the profile pictures of all these various offshoots.

“Membuat dan mendistribusikan foto profil baru ini ke ratusan akun secara terpusat (dan selalu memperbaruinya di masa mendatang) dapat menjadi sebuah mimpi buruk, namun template Canva yang mudah digunakan – yang memungkinkan aktivis untuk memperbarui sendiri – membuat hal itu menjadi sangat mudah.”

As a grassroots organisation, it’s essential for Amnesty to empower all members in creating their own content. With resources stretched thin, Canva Pro helps Jessie share the workload for campaigns nationwide.

“Saya sangat berterima kasih Canva menjalankan Program Nirlaba yang memungkinkan organisasi seperti Amnesty, yang memiliki keterbatasan biaya, dapat mengakses alat yang luar biasa ini!”

For more information about Amnesty International and their work, visit www.amnesty.org.au.

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