Five ways to nail every job interview

Georgie Faure

Congratulations, you’ve done it! Your resume has proved its excellence (making the two days you spent perfecting it worthwhile), and you have the interview. Yet much like a first date, a job interview can be stressful!


Your previous experience will be closely scrutinized, and you have a short amount of time to convince a potential employer that you are the best candidate for the job. We’re here to help take some of that stress away, so we’ve compiled a list of proven ways to secure employment from every interview.

1. Interview your interviewer

Despite your initial feelings that this is the perfect job for you, remember that the interview time is for both the candidate and the company to get to know each other. Have in mind a set of questions that you want to find out about the company. Figure out what their specific expectations are of you, and what you should expect from them in return. Have in your head a really clear idea of why this company will want to hire you. Ask about future opportunities for job growth within the company. Employment is mutually beneficial, not one-sided!

2. Convey your passion

Why would anyone get hired if they didn’t care about their job? Passion helps you create, inspire and grow — as an employee and as a person. As LinkedIn’s Mike Hull says, “It usually takes me five minutes and two questions to know how an interview will likely turn out. The best responses showcase a candidate's ambitions, passion for what they do and clarity of vision.”

3. Be the purple cow

Cows, after you’ve seen one or three or twenty, are boring. A purple cow, though? That would be incredible. In Seth Godin’s book Purple Cow: Transform your Business by Being Remarkable, he tells us "today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." Be the purple cow, and employers will immediately separate you from the other black and white cows, who don’t know how to be purple.

4. Answer the question

During the panic of an interview, it can become tempting to recite your resume as a response to out-there questions. Especially if some of the questions are a little left field, and designed to throw you off-kilter. Interview IQ’s founder Karalyn Brown says “they're not targeting it to the specific role or thing the person might be interested in”. So, it can be useful to have a bullet-point list of responses prepared in your head.

5. Follow up

Immediately after the interview, send them a personal thank you note. It’s the personal touch that your future employer will appreciate, and it’ll lead them to understand your ambition, passion and motivation for this job.