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Creating good metadata—title, description, and keywords—is an important step in maximizing the visibility of your images in Canva.

In Canva, the title will appear with each photo or vector. Ideally, titles will briefly say what the image is and include 2 - 3 of the most obvious keywords.

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The description, on the other hand, is a longer version of the title and basically tells users more about what is in the image. Typically, it will use around 7 to 10 words.

Meanwhile, each photo or vector has 8-50 relevant, descriptive, and precise keywords that help users search more specifically for what they want, so keywords often include theme, color, gender, style, age, location, concept, and other elements found in the image.

Here are some things you might want to consider to create high quality metadata:

01. Props and details

From the models’ clothes and accessories to the objects in the scene, identify the most relevant details users might look for when searching for your images. Of course, be careful not to include keywords for unnecessary objects in the background, so as not to mislead users. This can also hurt your sales as the search algorithm monitors when users don’t click on images due to the keywords not being relevant.

handsome big moustache hipster man with diary and smartphone

Photo by Eugenio Marongiu | man in vest holding a diary and a smartphone

02. Setting

Next, consider the setting of the photo. You can identify where it was taken (especially if the photo is of a particular city or landmark), what country or city it represents, and how big or small, tall or wide, or near or far it is. Setting can also include time of day and weather.

People going by bike in Copenhagen

Photo by William Perugini | group of people riding bikes on bike lane in Copenhagen

03. Physical and emotional attributes

Identify race, age or age group, gender, or social status of people in images. In addition to these physical descriptions, include their emotions and experience too.

Happy Asian girl washing car on water splashing and sunlight

Photo by Ronnachai Palas | happy Asian girl washing car

04. Relationships

If more than one person is in the photo—whether they’re family, friends, professionals, or lovers—you can include keywords to establish their relationship.

College Friends Studying Together At Library

Photo by Tyler Olson | boy and girl college friends studying together at library

05. Activities

Aside from physical and emotional attributes and relationships, what are people in the image doing? How are they doing it? Identify activities in the keywords.

group of people doing yoga exercises at studio

Photo by Lev Dolgachov | group of people doing yoga in studio

06. Concepts

Using abstract words or concepts are as important as concrete language—those that can be seen, heard, felt, tasted, or even smelt—when keywording. Concrete words like tall, loud, rough, sweet, or floral are specific and accurate, but abstract words like love, happiness, freedom, youth, or urban illuminate relevant concepts in photographs that users might be looking for.

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Photo by Diana Mironenko | happy curly-haired woman at a pool party

07. Style and genre

Including keywords about how your images were shot, like aerial, panoramic, wide, or close up, is another great strategy to help users find your photos.

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Photo by Klaus Tan | aerial view of cargo carriers in port

A couple of things to avoid when embedding metadata are inaccurate descriptions and foul language. Think like a user—if you were looking for the specific images you have, what keywords will you use? How would you feel if you found images that don’t match the keywords you used?

The more keywords you use, the more chances you have of selling your photos and illustrations, but don’t just use keywords for the sake of maximizing visibility. They need to be clear and relevant, so keep these tips in mind as you create metadata for your images.