Thinking of designing a pink logo? Or want to know why they are so popular? Step this way.
Long associated with femininity, frivolity and fun, the color pink has reemerged as a fashion-forward, desirable color that’s almost always applied with little restraint. In the preceding years before Millennial pink exploded into films, restaurants and social media, Rose Quartz was earmarked by color experts Pantone as a color to watch back in 2016 and has continued to rise in popularity.
What is it about pink that has the capacity to capture the color imagination of an entire generation? What does it signify in terms of branding? Why should you consider it when it comes to creating your logo?
In this article, we look at the color psychology of pink, powerhouse brands who have used a pink logo, and give you design tips and tricks to create a pink logo for yourself.
The color psychology of pink
Pink is thought to represent feelings of femininity, romanticism, and intimacy. It can also be a color of power and, in the case of the newly revived Millennial pink, a sense of youthful optimism and fun.
Historically, Western countries have created a strong link between the color pink and culturally-constructed ideas of femininity but there’s also plenty of depth to the shade as well. Consider the difference between a baby pink—which often signifies sweetness, in the form of cakes, cupcakes, candy and baby showers—and the shocking pink of the beanies that punctuated the women’s march of 2018.
Design tips for a pink logo
If you've landed on pink as your overarching color, there are a few design principles you may want to consider.
What type of pink do you want to use?
One of the most important things to consider is the type of pink to incorporate into your logo. Are you aiming for something that communicates vitality and energy? Try magenta. Is your brand embrace more of a sweet, feminine and soft edge? A baby or dusty pink could be your best bet. Pink has the capacity to pack a punch or soften consumer opinions about you, so use the color wisely.
Is a pink logo in line with your overall brand guidelines?
Whether you’re launching a business from scratch, or have a well-established company that you want to rebrand, one crucial element of any company is brand guidelines. One of the elements in a brand kit, is a color palette, or color scheme.
If you choose to go with a pink logo, it’s important to also make sure it’s aligned to your brand color palette, or that you update your color palette to look good with a pink logo.
Pink color combinations
- Bubblegum, pink and red
- Soft pink and burgundy
- Light pink and light gray
- Blush Pink and Black
- Salmon Pink and teal
- Rosy Pink and Orange
Brands with a pink logo
Now that we’ve covered some of the design principles to consider before creating your own pink logo, let’s take a look at some brands who have created their own pink logos, and get inspired with some free pink logo templates you can customize and download for free with Canva.
Appliances brand LG incorporates a cherry color for their ‘winking face’ logo, that cleverly uses the brand letters to create the distinctive face. The darker shade of pink helps to communicate a dependability to the brand, while still retaining the innovative, “friendliness” the brand wants to pass on.
The iconic doll brand has a clear target market: Young girls and its branding embraces this. In keeping with its products, the logo captures the feel of whimsy, fun and youth that the company markets to, while the script scrawl confirms the kind of buoyant excitement of a child playing with toys.
This famed donut and coffee company has obviously evolved in the 70 years since its founding but one thing has stayed consistent; the bubblegum color in its logo. The combination of the bubble-edged font and the candy colors of pink and orange make the logo seem ‘edible’ and fun—the perfect visual embodiment of the company and the products its serves.
Similarly, the American ice-cream chain of Baskin Robbins has incorporated pink into its logo to channel “the fun and energy of the Baskin-Robbins brand”, a brand representative told CNBC. As a brand often focused on customers that are children, the energetic use of pink catches their attention and has even continued the use of pink throughout the store experience - the spoons that accompany scoops in cups are the same vivid pink also.
Breast Cancer Foundation
The international breast cancer community is regularly represented with this soft, baby pink ribbon. Opting for a pastel pink leaves the fun and frivolity usually reserved for the color behind, channeling a more serious, empathetic feel to the important and now universal logo.
As the women’s counterpart to the surfwear label Quiksilver, Roxy initially distinguished from its male offering by the joining of two Quiksilver logos to be shaped like a heart and generally depicted in pink. In the 1990s, the brand expanded to boardshorts for women on the back of a Quiksilver trend report that suggested the concepts of “fun, bold, athletic and classy” - all of which are effectively depicted in this streamlined but bright and eye-catching logo.
Just like its bouncy, chewy and youth-focused lollies, the candy brand Trolli uses font and color for a logo that keeps with its product offering. The pink is bold and bright, much like its bold and experimental candy flavours and the opposite of muted, reflecting the brand’s identity, built on concepts such as “bright”, “happy”, “sweet” and all things fantastical.
The social media brand Instagram received public outcry in response to their logo shift from a Polaroid-style camera to a ombre-style collection of yellow, purple and pink. The change in logo was intended to reflect the changing and diversity users, hence the extended spectrum of color. Additionally, the use of bright colors such as pink gives the logo what designers term as ‘visual saliency’—in essence, it’s designed to catch our eye in an environment where there are many competing factors for our attention. That’s the power of pink in a saturated feed of snaps.
Want a logo as eye-catching as Instagram’s? Canva can help - with options ranging from the feminine and pretty (Light Pink Floral Logo) to the innovative and creative (Pink Circle Gradient Photography Logo).
What springs to mind when you think of Tamagotchi? Childhood toys and pastimes, of course. The children’s toy brand has a bold, rainbow-hued design to reflect its youth-aiming products, conjuring up the memory of days spent engrossed in caring for your tiny creature in between classes. The soft rose color among pastel purples and greens perfectly represents the childlike wonder of the Tamagotchi world and all its whimsical graphics.
The Australian magazine’s mission is to put the “fun back into getting healthy”, so it’s little wonder they’ve chosen a bright tone of magenta for their masthead and branding. Additionally, the color reflects the intended audience once again - this is clearly a women’s magazine and the pink reflects that.
The Airbnb logo uses a more mature, strawberry-tinted shade the bright, primary-colored pink that many youth-focused brands select. The logo, which was updated in 2014, was built on the brand’s core value of “belonging” and the red-pink hue tugs at a more emotional message, effectively communicating a sense of love and nurturing.
The enduringly effervescent designer is known for her uncharacteristically energetic and happy fashion collections and catwalk shows and her logo reflects her sense of fun and femininity, along with a rejection of seriousness. The designer is also a little punk, hence the more jagged edges of the brand’s typeface.
In its effort to penetrate the saturated world of ride-sharing apps, Lyft distinguished itself from the pack with a vivid pink logo, harking back to the founders original company that sold fluffy pink moustaches. The color and moustaches quickly became a trademark of the service, effectively helping the brand stand out from the crowd.
Australian chemist brand Priceline has seen a revival in recent years, with more than just the evolution of its once serious white, red and black logo into a fun, bright fuschia iteration. It’s now become a go-to destination for beauty products and it’s no coincidence the logo matches this transformation - the radiant pink signals a lean towards a female customer and the combination of a trusted green cross suggests its still a destination for all your pharmaceutical needs.
Adobe makes its money in design and creativity, so it follows that each of the logos for their full creative suite has its own vibrant color. In fact, when places next to each other, the program logos form a radiant rainbow, reflecting the brand’s wide range of products, while also consolidating its artistry.
This Australian clothing brand is known for its fun, trend-driven fashion at a low price point and many aspects of their relaxed pink logo communicates as much. The typeface feels light and spontaneous, complemented by the use of a dazzling pink. With these two elements, customers know right away that this brand is light-hearted.
A proudly, overtly feminine brand, Benefit Cosmetics has a longstanding relationship with the color pink. Although its wordmark logo is often depicted in just black, it’s often backed by a bold yet blush-style watermelon shade, enhancing the feel of fun that’s often extended to other parts of its branding including pun-style product names and widely smiling models. From the zealous use of this color, you know Benefit doesn’t take itself too seriously.
The crowd-funding site Indiegogo uses a distinctive pink color they dub ‘gogenta’ for their logo and branding. Considering the company stands out as a company that fosters innovation and help such innovators stand out from the crowd, the ‘gogenta’ serves to boost this mission statement in a tangibly visual way - in short, you can’t overlook this color, no matter where it appears.
This stalwart gossip magazine often changes the color of its masthead but its official color is a rich, bold pink - communicating a sense of fun that the magazine channels with its often whacky approach to celebrity news. This isn’t a serious news outlet, like The New York Times with its solemn black typeface - you know exactly what you’re going to get upon opening this publication.
Kylie Jenner has built an entire brand on her lips and the oft-used logo is the perfect embodiment of this. The seductive drip of color over pink (and often red) colored lips highlights the alluring nature of the brand and its biggest ambassador. It also ties into the traditional notion of women’s interest in makeup, aiming the brand squarely at its biggest market.
Another cosmetics brand that harnesses the power of pink in targeting women, Modelco is underpinned by a shocking pink that often coats the entirety of the packaging and product itself. It’s hard to pass by this vibrant branding on the beauty shelf - and that’s the reason you’ll find it on ModelCo packaging.
This Australian donut company embraces a similar aesthetic to its American counterpart above: a bouncy, rounded-edge typeface combined with a fun, eye-catching color palette of purple and magenta. If it looks good enough to eat, that’s no accident - that’s the power of clever color usage and typography.
The Australian counterpart of Wendy’s spruiks fun fast food; hotdogs, candy-dotted ice creams and always-adorned milkshakes. That translates into its chunky, rounded typeface, colored a rose pink, offset by a trustworthy blue addition of the words “milk bar” underneath.
It’s almost needless to say this lingerie brand is aimed at women, most definitively in the branding. A simple, relaxed scrawl of typeface in magenta signals the frothy, fun nature of the brand’s identity, only supported by its frilly, overtly feminine underwear ranges.
This photo-sharing brand has a brand mission that encapsulates inclusivity and diversity, something that’s captured perfectly in its multi-colored logo. With the addition of trustworthy blue and fun pink, seen in both the wordmark and abstract logo forms.
A stalwart brand for women and girls, Cosmopolitan uses the color pink effectively for two reasons: to signal their position to their target audience (young women) and also to stand out amid the sea of competing titles on the newstand.
As one of the world’s most luxurious skin care brands, La Mer’s logo is synonymous with rich, expensive lotions and potions. Its logo is a combination of a green typeface and backed by a scribble of peachy pink. Green is a color of trust and the soothing pastel peach creates a feeling of healing - a reference to the initial creation of the restorative brand after the founder’s experience with healing after burns damage.
Just like the sweet, bouncy candy it represents, the fun, bouncy logo communicates a sense of buoyancy to its customer. You already know what you’re going to get with this candy - something gelatinous, chewy and sweet and that’s all down to the considered combination of rounded typography and fairy-floss pink coloring.
Britney Spears Fragrances
After several successful fragrances launches, singer Britney Spears has stuck with her tried and true branding: relaxed, feminine and fun pink logos. Take her most recent release as an example - Rainbow Fantasy has a cursive typeface in a bright blush tone, signalling an underlying femininity.
Although the UK’s answer to Priceline is also a pharmacy, a similar aesthetic has been applied to signal its association with the beauty industry, positioning itself as a go-to destination for beauty products. The pink logo associates itself with the industry, reminding consumer that when they’re looking for cosmetics, Superdrug is the best option.