You could give someone your LinkedIn profile or website URL after a successful meeting. Or you could present them with a sleek, well-designed business card that leaves a lasting impression.
In a world where so many professionals are opting to market themselves on Instagram and Facebook, this means that business cards have more resonance than ever before. In fact, it’s worth noting that some of the world’s most successful tech entrepreneurs like Apple’s Steve Jobs and Twitter’s Evan Williams had their own set of physical business cards.
In the article below, we’ll provide you with the ultimate guide to creating a business card for any industry and some of the most important design elements to consider along the way.
Are business cards important?
A business card is important for several reasons:
- Your business card design gives an immediate first impression of your brand personality and the services you offer.
- It serves as a physical takeaway that helps you stay remembered long after your first meeting takes place.
- It shows a sense of professionalism and preparedness.
Whether you run your own business or work for a large corporation, business cards still have the ability to increase your professional opportunities and give more context about who you are and what you do.
What is the purpose of a business card?
It’s best to think of a business card as a small piece of marketing that you can give to any existing or potential customer.
Business cards also communicate a sense of security to the recipient, showing that you are part of an established business that is ready and willing to work together.
Business cards alongside designed email signatures, letterheads, branded envelopes all help to create a consistent brand experience for customers or partners of your business or brand.
Business cards also help further convey your brand personality. The colors, fonts, images, and logos you choose communicate specific feelings and ideas about your product.
What should you put on a business card?
When first starting to create your business card, you have to assess what elements you’re going to include. However, there are a few non-negotiables that you should consider:
- Your name. It’s important that your name is clearly visible and that it uses an easy-to-read font.
- Your company. You want the recipient of your business card to associate your name with the business you own or work for.
- Your current title. It’s important for the cardholder to easily link how you can help them. Whether you’re a CEO or a marketing manager, it’s helpful to provide as much context about yourself as possible.
- Contact information. Another essential piece of information to provide is your contact information. Whether it’s your best contact number, email address, or both.
Other items you can add to your business card includes:
- Your company logo. Many people opt to add their company logo to their business card as a visual replacement for the company’s name on the card. This adds a sleek visual element to the business card and breaks up the text elements.
- Relevant social handles. For many in creative industries, social media serves as an indicator of popularity, authority, and success. For a polished look, you can simply add the social media icon with the social handle underneath. This can even be added to the back of your business card.
How do you design a good business card?
When starting to design your business card, it’s important to choose a small color palette to work with (we suggest no more than two to three hues), a font pairing, and the core elements you would like to include.
Colors to add to your business card
Colors convey meaning and evoke specific emotions. This is known as color psychology. For example, the shade of yellow communicates optimism and positivity, and the color green is associated with peace and health.
When thinking about the colors you’d like to use for your business card, start by thinking about the type of mood you’d like to convey. Or, if you work for an established business, you can also refer to the existing brand guide to inform the colors you choose.
Fonts to use on a business card
The fonts you choose to incorporate on your business card will help convey your personality and profession.
- Serif fonts help communicate: Traditional, formal, respectable and timeless.
For a simple business card, try the Neat White Business Card template.
- Script fonts help communicate: Classic, stylish, and elegant.
For a bold business card that uses pastel colors, personalize the Babysitting Business Card template.
- Sans-serif fonts help communicate: Modern, clean and sensible.
For a classic business card design, try the Turquoise Grey Modern Business Card template.
What font size to use on a business card
The font size on your business card is completely dependent on the design of your business card and the type of impact you want it to have.
For example, in the business card design below, the designer has chosen to make the company name large and bold. Then, the name, business and contact details are placed in a much smaller font size at the back of the card.
The designer has used three various serif and sans-serif fonts that compliment one another and provide visual diversity.
In our next design example, we can see how a much smaller, minimalist font has been used and all of the key information has been added to the front side of the business card. Only one font has been used, and there is a lot of white space on the business card.
In short, there is no correct font size to use on a business card, however, it’s important to make sure the design looks balanced, and there is enough white space so that the information provided can be clearly seen at a glance and that it’s easy to read.
What size should a logo be for a business card
When it comes to choosing what size you want the logo on your business card to be, similar to font size, there is no correct dimension. However, the larger your logo size is, the less prominent other elements on your business card will be.
Similar to font sizing, you want every element on your business card to look balanced. So, if the font is too small, and your logo too big, this can affect the balance.
In the example above, we can see that the first image looks balanced. The name of the fitness studio is centered and only slightly larger than the logo. However, in the second image, the logo is much larger than the name, and the business card now looks unbalanced.
Business card dimensions
Most business cards are traditionally printed at a standard size of 2 x 3.5 inches. This dimension means that they can easily fit in any wallet and aren’t too big to carry around in a pocket either.
Business card ideas
Business cards for designers
If you’re a designer, you can afford to be a little more creative with your business card design through the use of color, font, spacing and background images.
Business cards for photographers
If you’re a photographer, adding one of your own images to your business card is a great way to instantly market your skill set.
For a business card that instantly shows off your expertise, customize the Blue Camera Illustration Business Card, the Black and White Photographer Business Card template, or the Street Photographic Business Card template.
Corporate business cards
If you work in the corporate sector, it’s important that your business card uses design elements that reflect a sense of professionalism. This means using clean and simple fonts, more muted tones and allowing for enough white space.
For a business card that communicates maturity and reliability try customizing the Blue Orange Corporate Business Card, Dark Blue Orange Lines Networking Business Card, or the Yellow Skyscraper Business Card.
Business cards for freelancers
If you work for yourself, it’s important that your name is one of the most obvious design elements on your business card. It’s also important to show your personality within the business card design.
For a freelancer business card that clearly shows your name, personalize the Black and White Freelancer Business Card, the Pink Vintage Freelance Business Card, or the Bermuda Brushstroke Freelancer Business Card.