Canva’s licensing explained

What is a ‘license’? It’s an agreement where you lease the rights to use particular content. At Canva, we’re making licensing as simple as possible. This page breaks everything down with examples, but if you’re interested in the legal text, you can read the full license.

Differences between Free and Pro

At Canva, content can be either Free or Pro. You can use Free content at no cost – as the name suggests! Our Free and Pro Content licenses cover all of the content we offer – from photos, icons and illustrations, to videos, audio, fonts and templates. Below, we explain what these licences allow.

If you’re a free user, you’ll see a watermark on Pro content.

You can remove this watermark by buying a license to use the content in that design for $1, or by subscribing to Canva Pro.

Paying for content supports our awesome content creators.

Pro Content License

For Free users, you pay just $1 to use a piece of Pro content in a design. This grants you a Pro Content license. You’ll need to pay to use this same piece of content in a different design.

As a Pro user, there is nothing more to pay, no watermarks. You are automatically granted a Pro Content licence. When you resize a design, or create a new design and want to use the same piece of Content, you get another Pro Content License issued for each of the new designs.

What’s allowed?

  • You can use our content in a Canva design, for a wide range of personal and commercial uses.
  • You can use our content in marketing or social media or even sell merchandise with your design on it.
  • Don’t resell, redistribute or take credit for content provided through Canva.

Using content in your designs

By using content in a design, you’re creating something unique – once you do, there are very few restrictions on what you can do with your creations. Go wild!

However, standalone content (e.g. a photo used on its own without any other design elements) has restrictions – for example, it can’t be printed on products or merchandise for sale.

When using Pro content for certain online uses (such as websites and ebooks) please be aware that there is a pixel limit for unedited media in your design (e.g. a large photo being included on a webpage design). This limit is in place to protect our Pro Content from being downloaded from your website for use outside of Canva.

Trademarks and logos

A trademark has to be a unique symbol which is exclusively used by a brand owner. For that reason, you cannot use any Free or Pro content from Canva’s library in a trademark (except for fonts, basic shapes and lines). If you use Free or Pro content in any branded materials, including logos, remember that other Canva users are free to use the same Content and you can’t claim exclusive rights.

If you want to design a unique logo for a trademark, you can:

  • Use any of our fonts
  • Use basic shapes and lines
  • Upload your own graphics (this might be a graphic you designed yourself, or commissioned from a local graphic designer)

Our logo templates are useful for small or personal projects where you don’t need exclusive rights. You can also use them for inspiration – a starting point for your own unique design.

Selling templates

Unless it’s a template created for use on Canva, you can’t use the Pro content in templates of any nature. If you’re a template designer, check out how you can join our Canva Creators program here.

Music in advertising

Pro music can be used in online advertisements (such as pre-, mid- and post-roll ads in a YouTube video). It can’t be used in traditional media advertisements or commercials in paid channels (such as TV, cinema, radio, podcasts, or billboards).

Frequently Asked Questions

When you’re looking for content in the library, hover over the thumbnail of the content you want to use. If it’s Pro, you’ll see a little crown icon pop up in the bottom right hand corner of the thumbnail. If not, it’s Free!

Yes! As a Pro subscriber, you will simply be issued with a new One Design Use License for the second, third and fourth designs (and so on). You do not need to pay for these individual licenses, they are included in your subscription. Free users need to pay for a new license for each subsequent design.

Yes! All of our photos, fonts and graphics can be used to create designs for printing on products for sale (like t-shirts, mugs, books and other merchandise). Please note, you can’t sell standalone prints of Canva content, such as a printout of a stock photo (without any other design elements) on a t-shirt.

One of the reasons we’re able to make our amazing Canva for Education product available for free to teachers and students is because it is for non-commercial purposes. Canva for Education users may only use Pro content for educational, non-commercial purposes.

If you want to create designs for commercial purposes, you’ll need to create a second team in your Canva account and use that brand for those designs.

None of our licenses require attribution, however it is always welcome!