Amnesty

Pergerakan sosial masa kini bermula dalam talian, imej yang dikongsi ialah tanda piket Abad ke-21. Jessie Mawson ialah Pakar Media Sosial di Amnesty International Australia. Beliau mencipta dan memilih susun kandungan dalam talian yang memberikan inspirasi kepada tindakan pengikut. Jessie juga melatih Amnesty Action Group tempatan (terdiri daripada ratusan aktivis) untuk melakonkan kesan hak asasi manusia melalui media sosial mereka sendiri.

“Seperti kebanyakan individu biasa, aktivis kami tiada capaian kepada – atau pemahaman tentang – perisian reka bentuk profesional… Hal itu benar-benar menghalang tugas mereka. Media sosial ialah medium visual dan grafik yang menarik perhatian adalah satu kemestian."

Bagi Jessie, dalam keadaan inilah Canva memainkan peranan. Sejak pertengahan 2014, perisian ini telah menyeragamkan kandungan visual dalam talian Amnesty. Kenaikan taraf kepada Canva Pro membantu Jessie dan aktivis Amnesty untuk melaporkan isu semasa hak asasi manusia dengan segera. Biasanya, hal ini benar-benar berkaitan hidup atau mati.

“Amnesty works in real time,” Jessie explains. “We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

The Australian team shares their Canva Pro templates. When Amnesty receives word of an execution, unfair trial, exposed war crimes or gross miscarriages of social justice – their yellow and black Brand Kit is ready to go. These iconic colours are already set as the default design elements in Canva Pro.

With such a recognisable online brand, consistency across social platforms is crucial. As well as Amnesty International Australia’s national channels (which reach up to 20 million people a month), there are Action Centres in each state. These coordinate hundreds of localised Action Groups – creating some online branding confusion. Jessie has been using Canva Pro to standardise the profile pictures of all these various offshoots.

“Centrally creating and distributing these new profile pics to hundreds of accounts (and keeping them up to date in the future) could have been nightmarish, but a simple Canva template – that activists could update themselves – made it super simple.”

As a grassroots organisation, it’s essential for Amnesty to empower all members in creating their own content. With resources stretched thin, Canva Pro helps Jessie share the workload for campaigns nationwide.

“I’m very grateful that Canva runs a Nonprofit Program that gives organisations like Amnesty – for whom cost is so often a barrier – access to this wonderful tool!”

For more information about Amnesty International and their work, visit www.amnesty.org.au.