Amnesty

Dagens sosiale bevegelser startes på nettet, delte bilder er det 21. århundrets protestplakater. Jessie Mawson er spesialist på sosiale medier hos Amnesty International Australia. Hun lager og administrerer nettinnholdet som inspirerer følgerne til handling. Jessie veileder også lokale Amnesty-aksjonsgrupper (som består av hundrevis av aktivister) til å promotere menneskerettigheter via sine egne sosiale medier.

«Som de aller fleste av oss, har ikke aktivistene våre tilgang til, eller kunnskap om, profesjonell designprogramvare. Det var et stort hinder. Sosiale medier er et visuelt medium, og engasjerende grafikk er avgjørende.»

For Jessie var Canva løsningen. Siden midten av 2014 har programvaren standardisert Amnestys visuelle innhold på nettet. Den siste oppgraderingen til Canva Pro hjelper Jessie og Amnestys aktivister til umiddelbart å rapportere siste nytt om menneskerettigheter. Ofte handler dette bokstavelig talt om liv eller død.

“Amnesty works in real time,” Jessie explains. “We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

The Australian team shares their Canva Pro templates. When Amnesty receives word of an execution, unfair trial, exposed war crimes or gross miscarriages of social justice – their yellow and black Brand Kit is ready to go. These iconic colours are already set as the default design elements in Canva Pro.

With such a recognisable online brand, consistency across social platforms is crucial. As well as Amnesty International Australia’s national channels (which reach up to 20 million people a month), there are Action Centres in each state. These coordinate hundreds of localised Action Groups – creating some online branding confusion. Jessie has been using Canva Pro to standardise the profile pictures of all these various offshoots.

“Centrally creating and distributing these new profile pics to hundreds of accounts (and keeping them up to date in the future) could have been nightmarish, but a simple Canva template – that activists could update themselves – made it super simple.”

As a grassroots organisation, it’s essential for Amnesty to empower all members in creating their own content. With resources stretched thin, Canva Pro helps Jessie share the workload for campaigns nationwide.

“I’m very grateful that Canva runs a Nonprofit Program that gives organisations like Amnesty – for whom cost is so often a barrier – access to this wonderful tool!”

For more information about Amnesty International and their work, visit www.amnesty.org.au.