- Making our mark in Europe
Making our mark in Europe
This week earmarked a significant milestone for Canva in Europe as we unveiled our first European hub in London, launched new product integrations, and introduced ourselves to the community.
This week marked a number of significant milestones for Canva’s presence in Europe as we officially opened our first European campus in the heart of London, launched new data storytelling products built by our European teams, and held events to connect with the local community.
Canva's expansion in Europe coincides with the explosion of visual communication in the region and globally – evident in the results of a recent study we conducted with market research company Ipsos. From 1000 UK participants, we learned 93% believe visuals are more effective to communicate with than text; 88% say they rely on design tools for both personal and professional expression; and 60% say design is now an important part of their daily lives.
While we’ve always had a growing community in Europe, we’re excited to be doubling down on the region as we accelerate our mission to empower the world to design.
Cultivating roots in Europe
Our regional teams have become a center of excellence for technology and design. From expertise in artificial intelligence to groundbreaking data visualization, in the past five years we’ve leveraged Europe’s thriving startup culture to expand our team and technology through six acquisitions of Europe-based companies.
These acquisitions are delivering immense value to Canva’s core product experience. London-based Flourish, which we welcomed in 2021(opens in a new tab or window), is a pioneer in the data visualization industry having built a world-leading data storytelling product used by thousands of organizations from the BBC to Google and Accenture. Visual AI tool Kaleido, which powers Canva’s image and video background removers and bulk create feature, has been instrumental to the development of Canva’s recently launched Magic AI products. Smartmockups (now known as Mockups(opens in a new tab or window)), based in the Czech Republic, has been leading the development of Canva’s product and printing mockup features, SlidesCarnival brought thousands of new presentation formats to Canva, and Pexels and Pixabay have been providing world-class stock photography, video, vectors, and illustrations since joining Canva back in 2018.
Beyond our European acquisitions, Canva’s ever-expanding content library plays an important role in Europe too. Featuring customized elements and templates built to serve the unique creative needs of Europe’s individual countries, consumer engagement with Canva is on the rise. The UK, for example, has twice the percentage of small businesses using Canva than the rest of the world.
We’re also seeing increased appetite from European companies for our suite of workplace products(opens in a new tab or window), with iconic brands like BBC, L’Oréal, Unilever, Bosch, and Rolls Royce leveraging Canva to unlock team creativity and achieve their organizational goals.
Expanding our presence
As our community across Europe continues to grow, this week also marked an exciting milestone for Canva’s physical growth in the region with the opening of Canva’s first European Campus and the appointment of Duncan Clark as Canva’s European Lead.
Canva founders Melanie Perkins, Cliff Obrecht, and Cameron Adams visited the campus to cut the ribbon at the official launch event earlier this week. Located on Hoxton Square in the hip neighborhood of Shoreditch, the space has been designed to emulate a signature British vibe with a cozy home-away-from-home feel, meeting rooms named after types of biscuits, an office library, locally roasted coffee beans and brewed craft beer, and views over the leafy square.
A large Town Hall space encompasses the ground floor and will host everything from team lunches and yoga classes to marketing activities and external events. The new Canva office is built to be accessible to charities and meetup groups for special events.
We were also delighted to have the opportunity to introduce ourselves to the wider London Canva community. At a three-day public event that saw spots booked out just hours after going live, guests could explore Canva’s most popular features for themselves, or attend short workshops to dive deeper into how to make the most of tools like Magic Design(opens in a new tab or window) and easy video(opens in a new tab or window) animations. We collaborated with local illustrator Geo Law(opens in a new tab or window) (who also created a mural for our London campus walls) to design custom tote bags and t-shirts, which we printed in real time in our Swag Shop for attendees to take away.
Melanie, Cliff and Cameron also connected with local business startups at our event A Conversation with Canva in partnership with Founders Forum. At this event, they shared their journey of building Canva from the ground up, including the importance of being mission-driven and how we’ve retained our unique culture as we scale globally.
Unveiling locally developed products
Impactful data storytelling has become a vital part of visual communication. From journalists telling compelling stories to companies demystifying complex datasets, data visualizations can turn otherwise static numbers and spreadsheets into interactive and engaging formats for a wide variety of audiences.
As we double down on empowering enterprises to deliver on their visual communication goals, we're excited to reveal a number of new data storytelling features(opens in a new tab or window) powered by Flourish.
Flourish is used by thousands of organizations, including the BBC, Sky, and the Financial Times to create beautiful graphics that bring data to life. To date, more than a million Flourish users have created 15 million+ visualizations, which have collectively been viewed more than 30 billion times.
Starting today, we’re thrilled to announce that Flourish visualizations can now be seamlessly created within the Canva editor. The hierarchical treemap and packed circle charts will roll out this week, and be made available to Canva’s more than 135 million monthly users by September, with racing bar charts to follow by the end of 2023.
Anyone can now effortlessly create interactive and data-driven presentations that incorporate rich visuals such as animated charts, zoomable maps, explorable diagrams, and more, and embed them in Canva designs across every device. This technology, combined with Canva's design engine, opens up entirely new possibilities for journalists, nonprofits, and enterprises to tell stories with visual data.
Looking to the future
We’re incredibly excited about our continued investment into the European market – a natural progression of our long-term goal to expand our product suite and technical capabilities(opens in a new tab or window) to best serve our global Canva community of over 135 million people.
As we often say at Canva, we’re still only 1% of the way there. We’re looking forward to the important role Europe will play in accelerating our mission to empower the world to design.