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More than just design: Why Canva is the go-to tool for social media teams

Social media is a powerful tool for brand building, and in an increasingly visual world, getting it right is critical. Here’s how brands can use Canva to streamline workflows and elevate their content.


In the world of social media, change happens daily. From trending conversations and viral skits to new platform algorithms and emerging platforms, staying agile is a non-negotiable part of the job. Factor in our increasingly visual world(opens in a new tab or window), and working in social media today means you’re always testing ways to create that thumb-stopping moment.

An all-in-one solution like Canva levels up your visual game and makes workflows much smoother – from strategy and ideation to production and reporting. Here are some of our most effective ways for social media teams to get the most out of Canva.

Set yourself up for success

Strategy isn’t something to be developed once and forgotten – it should be regularly reviewed and refined to ensure your channels and content are achieving the right goals.

It shouldn’t be built in silo, either. The more collaborative, the better; it’s a collective body of work that needs input from numerous cross-functions to ensure everyone’s charging towards the same goals and vision.

Canva Whiteboards(opens in a new tab or window) is a fantastic way to brainstorm and map creative ideas, and with infinite space, there’s room for everyone to be involved. You can also embed them into beautiful visual presentations(opens in a new tab or window) and include mock-ups, videos(opens in a new tab or window), and designs(opens in a new tab or window), all within the same presentation to build out your initiatives visually.

Canva Docs(opens in a new tab or window) is also a great way for you to create your content calendar(opens in a new tab or window). Not only are these tools all interchangeable, but you can easily collaborate in real-time by tagging in your teammates for their thoughts, feedback, and builds.

Rapidly produce visual assets at scale

One of Social Media's most time-consuming jobs is producing impactful assets at scale. Generally, best practice(opens in a new tab or window) is to post content daily, but when you’re operating across multiple platforms and accounts, having the ability to create attention-grabbing content(opens in a new tab or window) quickly is critical.

Image of a phone using Canva for create on brand social media content using Canva's brand kit

This can be solved with the help of thousands of designer-made ready-to-use templates(opens in a new tab or window), from in-feed static posts(opens in a new tab or window) to TikTok videos(opens in a new tab or window), Instagram Stories(opens in a new tab or window) or your own custom-sized asset(opens in a new tab or window). Once you’ve decided on a design, personalize it in seconds to make it on-brand(opens in a new tab or window) using Canva’s Brand Kit(opens in a new tab or window).

If you need to add that extra something, choose from millions of elements in our library or use integrated apps such as LottieFiles(opens in a new tab or window) to access over 100,000 animations or Iconduck(opens in a new tab or window) for more than 300,000 icons and emojis. You can even bring the vibes with more than half a million popular music tracks(opens in a new tab or window), recently added to our content library.

Easily update existing materials

We’re all about interoperability, so we’ve made it easy to edit existing files, even if they weren’t originally created in Canva. Simply import a file(opens in a new tab or window) and easily update the copy, move images around, or add new graphics and animation.

An image of a worker using Canva to import existing files into the Canva editor to edit and use for social media content

Dream up designs with AI

AI has undoubtedly redefined how the world creates, from generating designs in seconds to drafting copy using a simple prompt. Research shows us(opens in a new tab or window) it's now an essential part of the business toolkit. In fact, 70% of marketing leaders(opens in a new tab or window) agree that generative AI tools enhance their team's creativity.

Last year, we unveiled Magic Studio(opens in a new tab or window), a suite of game-changing AI tools that supercharges the design process. Magic Design for Video(opens in a new tab or window) means you can now generate shareable, engaging videos in seconds, while Magic Media(opens in a new tab or window) brings your imagination to life with unique, one-of-a-kind images and videos.

Instant photo editing

Organizations are reporting they plan to increase how much they use AI for editing images by 260%(opens in a new tab or window) in 2024. An easy-to-use AI photo editor(opens in a new tab or window) means the 99% of the workforce without specialized photo editing skills are empowered to polish existing images effortlessly.

You can now quickly change parts of your image with Magic Edit(opens in a new tab or window), clean up images with Magic Eraser(opens in a new tab or window), use the Background Remover(opens in a new tab or window) tool, or move objects around thanks to Magic Grab(opens in a new tab or window).

Image of a photo of a women standing in front of a wall, with some text saying make your move. Using the Canva AI photo editor, the user has selected the women and is moving their position in the image.

If you need content in various formats, sizes, and even languages, you’re covered with Resize & Magic Switch(opens in a new tab or window), which transforms designs with a simple click. Unlock a world of creative possibilities by expanding images with Magic Expand(opens in a new tab or window) to fix awkward framing or zoomed-in images, or a vertical shot into horizontal mode.

Our built-in AI-powered apps(opens in a new tab or window) also make photo editing easy. Enhance and elevate any image with Enhancer(opens in a new tab or window), Image Upscaler(opens in a new tab or window) or PixelPerfect(opens in a new tab or window), or add focus and depth with Blur Blush(opens in a new tab or window). You can revive old images with Colorize(opens in a new tab or window) or give them a distinctive flair with Photostylist(opens in a new tab or window), or even transform any image into a speed drawing video with SpeedPaint(opens in a new tab or window).

Captions made easy

If content is king, copy is queen – because once you’ve captured attention, using the right words becomes critical. Communicating effectively in a way that feels authentic to your brand is integral to driving engagement and conversion, so a well-crafted caption is just as important as nailing your visuals.

Say goodbye to staring at a blank page and use Magic Write(opens in a new tab or window) or Social Bellow(opens in a new tab or window) to get your first draft, fast – then tweak outputs to suit a range of Social Media channels. Our latest version of Magic Write even has a built-in brand voice to effortlessly adopt your brand’s tone to ensure you stay on-brand every time.

Including subtitles and closed captions are another way to make your content more accessible and can easily be added(opens in a new tab or window) using our video editor(opens in a new tab or window) or through the built-in Quicc(opens in a new tab or window) app.

Schedule content at the click of a button

A well-thought-out content calendar is key for scheduled posting – ensuring you hit peak engagement windows across time zones. In a time of tech sprawl(opens in a new tab or window), where the average workplace uses more than 9 different platforms to collaborate a day(opens in a new tab or window), streamlining workflows is vital for productivity and accuracy.

Canva’s built-in content planner(opens in a new tab or window) allows you to plan ahead and schedule your posts to publish directly from the platform at optimal times. This improves planning and enables collaboration, meaning you can involve your whole team through one easy experience.

Image of a laptop using Canva to make social media content then schedule the post directly to instagram from within the canva editor

If you’re already a fan of the scheduling app Later(opens in a new tab or window), we’ve got that covered too – so you can easily export your Canva designs directly to your Later media library for effortless calendar management.

Gain valuable insights

Finally, you can’t manage what you don’t measure, and this couldn’t ring truer for social media. Having visibility across the performance of different content and channels is critical for optimizing content decisions and provides real-time feedback on how your audience engages with your content.

Image showing the different analytics and insights for content available in the Canva editor such as views, engagements, reactions.

Not only does our content planner(opens in a new tab or window) track impressions, clicks, likes, and comments with social media analytics, but it also makes collaborating with your internal teams easier. In-platform visibility lets you see which collaborators have interacted with your designs to manage approval processes efficiently.

Reporting back to stakeholders is essential for championing your progress, demonstrating Return On Investment (ROI), and educating your wider team on best practices. At a time when visuals are key for successful internal communications(opens in a new tab or window), leaning on visual presentations(opens in a new tab or window) or documents(opens in a new tab or window) full of data visualizations(opens in a new tab or window) and interactive graphs(opens in a new tab or window) is a recipe for success.

Looking to the future

Social media will continue to innovate over time, and although we’ll be seeing an influx of new trends, content formats, and even platforms in the years to come, it’s important to remember social media and brand-building is a long game. Effective creative storytelling plays a key role in growing brand equity, and using a wall-to-wall visual communications solution is a powerful way to take your content to the next level.

We predict this will only become even more important in the future, so we’re passionate about empowering teams, businesses, and enterprises of all sizes to communicate visually – and we’ve got a big year of innovation ahead for Canva in the workplace.

Ready to supercharge your content? Check out Canva Teams(opens in a new tab or window).


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