- Championing diversity in our content with Canva Represents
Championing diversity in our content with Canva Represents
Showcasing the talented individuals producing content representative of the cultures and experiences we love to celebrate.
At Canva, we celebrate the unique history, culture, interests and experiences of our global community. We believe that everyone should be empowered to express their identity through their designs. We’re fortunate to have a globally diverse community who are using Canva each day to bring their creativity to life – from social media managers in Brazil, to small business owners in the United States to students and educators in the Philippines.
As our platform continues to grow globally, so too does our responsibility to create, grow and foster a library of diverse, authentic and representative content. We’re proud to have had an incredible lift in diverse content in our library – in the last 12 months, we’ve had a 129% increase in content that represents people with a disability, a 111% uplift in diverse sexuality content, a 194% uplift in more ethnically diverse content, and more than 17 billion diverse content publishes in total.
We’re not stopping there, though. We’re constantly learning and we know there’s always more we can do to ensure our content is as inclusive as possible. We’ve kicked off a number of projects in this space and last year we provided an update on some of the actions we’re taking including the launch of Canva Represents (formerly known as Diverse Creator Fund).
Introducing Canva Represents
The mission of Canva Represents is to amplify creators and champion diversity in every corner of the globe. With a worldwide community of more than 85 million, we’re providing a platform for creators to connect with and inspire people on a bigger scale than ever before. We’re proud to be directly supporting a global network of creatives and content creators who are capturing and producing authentic content that represents the diverse world we live in. There’s been overwhelming interest in Canva Represents and today we’re excited to unveil just a thin slice of the talented artists who are producing authentic and diverse content representative of the unique cultures and experiences we love to celebrate.
Jayden is a photographer, videographer, editor and visual artist based in Oakland, California. They strive to capture the authentic and creative being that lies within all of us. In their most recent collection, Jayden features their married friends Yara and Kiara, and is true to their style of capturing playfulness and raw emotion. Jayden wants people to have access to images that showcase real queer love that doesn't fit the media stereotype or societal expectation of a heteronormative relationship.
Simone Niamani Thompson
Simone is an editorial and portrait photographer based in Los Angeles, California. Her work has been featured in The Cut, Dazed Magazine, The Advocate, Pitchfork, Bandcamp, Refinery 29, W Magazine & Office Magazine to name a few. Simone hopes that shining a light on marginalized people through her Canva collection will help lessen the equality gaps queer people are met with in daily life.
Snezhana von Büdingen
Snezhana is an acclaimed photographer based in Cologne, Germany. Her photography and portraitures aim to shed light on social issues. Her work has been published in TIME, Der Spiegel, 6MOIS among others. She has also received awards and accolades including the Vogue Italia Prize, LensCulture "Critics choice" Prize and was shortlisted by the Leica Oscar Barnack Award and SONY World Photography Award. In her collection, Snezhana shines a light on people with disability by featuring Karin, a young girl with Down syndrome. Snezhana has extensive experience photographing children with Down syndrome, creating a series of works capturing mother’s sharing tender moments with their children who have disabilities.
Brittany is an editorial and commercial photographer based in Los Angeles, California. Her personal work explores Chicanx culture, community and connection. Her ability to connect with her subjects allows her to capture photos full of emotion, energy and joy. In her collection, Brittany captures the vibrant sense of friendship within the Chicanx community. When she's not shooting, she mentors at Las Fotos Project, an organization dedicated to uplifting teen girl photographers from communities of color.
Bobbi is a Ngarluma, Karriyarra (from the Pilbara, Western Australia), Yawuru, Nyulnyul (from the Kimberley, Western Australia) woman, whose strong family connections to land, ocean, people and health are embedded in her work. Her connections to culture, family and friends have inspired her to use the natural environment to create her collection. Bobbi’s grandmother's personal story of her Stolen Generations experience underlies her drive to capture the bond between mother and child as well as country.
Thinking globally, acting locally
In addition to Canva Represents, we’ve been scaling our engagement with creatives globally to build our free Elements offering. In the last 6 months, we’ve produced high quality, hyper localized collections for India, South Korea, Indonesia, Colombia, Japan, Philippines, Turkey, Egypt and more.
These have been produced by local creatives, featuring local talent, locations, food, events, styling, cultural trends and truly local narratives.
With a global community spanning more than 190 different countries, ensuring that our content library is authentically representative of the world around us is a critical focus area as we continue to expand the content available in Canva. We’re constantly looking for ways to improve the way we champion diversity, inclusion and representation across every aspect of our work.
We’re actively seeking to work with more creatives from all over the world to scale Canva’s content library and ensure it’s as diverse as possible. You can register your interest and learn more about Canva Represents here.