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  1. Reach Beyond: Say hello to Canva’s Connect APIs and new tools

Reach Beyond: Say hello to Canva’s Connect APIs and new tools

Following our 2023 launch of the Canva Developers platform, we’re excited to share that Canva can now be integrated into other platforms, and we’ve launched a range of new tools and resources for developers.

It’s been a year since we unveiled the Canva Developers Platform(opens in a new tab or window), and since then, we’ve been blown away by the growth in our developer community and the incredible impact they’ve had. From the rapid uptake of the Canva Apps SDK, which enabled developers to create app experiences within Canva, to the many developers who've made the most of our first-ever Canva Developers Innovation Fund, we’re thrilled to have grown the number of apps in the Canva Apps Marketplace(opens in a new tab or window) 18-fold.

As we embark on Canva’s next chapter, centered around redesigning Canva for work(opens in a new tab or window), our apps and integrations ecosystem will be critical in supercharging how organizations can embed Canva in their daily workflows. That’s why we're excited to launch our Connect APIs to provide new tools and resources to empower our developer community even further. Let’s dive into the updates.

Introducing Canva’s Connect APIs

The way we communicate at work is rapidly evolving, with our 2024 Visual Economy Report(opens in a new tab or window)highlighting the continued rise of visual-first work and the importance of design literacy. In an era of app sprawl(opens in a new tab or window) and information overload, it’s not surprising that 92% of global business leaders said they’re prioritizing platforms with all-in-one functionality. With our Connect APIs, you can bring Canva into your platform to unlock better user workflows and cut down on context-switching.

The Connect APIs make it easier for businesses to integrate Canva into their workflows. They connect to your most-used work platforms and custom data sources such as Slack and Salesforce, and enable easy asset synchronization and peer collaboration.

To start, we’re launching APIs that enable a variety of integrations:

  • Manage creative assets easily: Redefine the way your users manage, access and edit their assets by integrating Canva’s design functionality with your marketing automation software, digital asset management (DAM), or file management platforms, using the new Design API, Export API, Asset API (available now) and Folder API (preview mode).
  • Design with data: The new Autofill and Brand Templates APIs (preview mode) empower users to automate processes and generate customer-facing assets at scale by pulling in business data, imagery, and other assets from third-party systems. With a single click, users can effortlessly generate bespoke and on-brand designs.
  • Accelerate collaboration: Users can seamlessly manage Canva notifications, comments, and action tasks directly from your platform via the new Comment API and Notification webhook events (preview mode). This will enable users to receive design feedback swiftly and streamline workflows, all while reducing their need to switch between platforms.

Note: An API in Preview Mode is available to use, but not yet available for public release. Find out more here(opens in a new tab or window).

Quote Card about building with Canva from Conor Irvine, Senior Director of Business Development at Slack

As enterprises seek ways to streamline their tools and tech stacks(opens in a new tab or window), the Connect APIs will play an important role in streamlining collaboration, aiding productivity, and eliminating unnecessary work.

Get your app into the hands of 185 million people

Following the success of the Canva Apps SDK launch and new Apps SDK capabilities last year, we’ve rolled out further new capabilities across image, video, and text editing to provide developers with a comprehensive suite of tools that enable efficient app building within Canva.

New Apps SDK capabilities:

  • APIs for image editing: Build powerful photo editing apps in Canva with our Selection or Image Overlays APIs.
  • APIs for video editing: Create awesome video apps in Canva with Selection API for Video, which enables apps to read and replace the content of a selected video.
  • APIs for text editing: Develop reliable text editing apps in Canva that can add, read, or replace text with our Fonts and Rich Text APIs.

With support for these new capabilities, developers can enjoy access to an extended range of resources that empower them to bring their best app ideas to life – and the chance to put them into the hands of the 185 million people using Canva each month. They can build securely in Canva while making a genuine impact on our community’s design experience and workflows with apps that supercharge our Visual Suite’s(opens in a new tab or window) current functionality.

Quote card from Todd Alexander of Ray White Group about integrating Canva into their tech stack

Building apps with Canva

Our new Canva Developers Partner Program

We’ve always strived to empower everyone to design by providing the tools they need to achieve any goal – and our platform strategy is no different. Our new Canva Developers Partner Program(opens in a new tab or window) makes building apps with Canva easy by providing the tools, guides, and resources to bring your product to market.

We’re dedicated to supporting our community and developers every step of the way – from API documentation and technical support to supporting your commercialization strategy via marketing best practices and app usage analytics.

Developers, meet your design coach

Design is at the heart of everything we do – and that extends to our developer community Throughout the app design process, our design reviewers will provide detailed, personalized guidance and advice to ensure our developers can produce the highest-quality apps.

Ready-to-go templates

Our starter kits also include a range of app templates, including our AI starter kit, which provides core workflows of AI apps as code. Developers can easily make a few tweaks to the templates and have their app up and running in minutes, then expand on it with Canva’s purpose-built APIs. Building apps on Canva lets you bring your generative AI, image, video, or text editing apps to users as quickly as possible.

Enhanced performance analytics

With our new analytics function in the developer portal, understanding how your app performs just got even easier. You can see your app's usage, including how many viewings your app listing gets and how many installs you’ve had.

An image of the Canva Developers Analytics Portal which shows how your apps are performing

Investing in our Developer Community

Our Developer Innovation Fund

Our goal is to accelerate the growth and adoption of Canva, and we’re proud to partner with our developer community(opens in a new tab or window) to build the best possible apps and integrations that support this adoption. Many of these apps and integrations are made possible via our Developer Innovation Fund(opens in a new tab or window). Since launching last year, more than 30% of the new apps launching in Canva have received payouts from the Fund, helping support our developer community.

Designed to recognize developers of particularly delightful, free-to-use apps that empower our community, the Developer Innovation Fund has two parts:

  • The App developer grants: Apply for grants to help fund the development of high-quality, free-to-use apps.
  • The App adoption awards: Earn cash for every usage milestone you pass with our App Adoption Awards.
Quote from Wave Generaotr about receiving payment from the Canva Developer Innovation Fund

Canva’s AI and Integrations Hackathon

Put your idea in front of a big audience with Canva’s AI & Integrations Hackathon. We’re inviting developers from all walks of life to leverage our new Connect APIs or Apps SDK to build cutting-edge integrations and apps that redefine the digital landscape – all while competing for your share of USD$50K in cash prizes (and the chance to travel to Canva Extend, our annual developer conference in San Francisco this September).

Ready to unleash your creativity? Registration is open now, and submissions will open June 25th, 2024. Enter here(opens in a new tab or window)* by 5:00PM PST August 12, 2024, and find T&Cs here(opens in a new tab or window).

*The Hackathon is administered by Devpost, Inc. and sponsored by Canva Pty Ltd.

Help us build the future of Canva with our wide range of app and integration tools. Explore our Connect APIs and Apps SDK today(opens in a new tab or window).

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