- From Rock Bottom To Children’s Book Author: A Melbourne Mom’s Canva Success Story
From Rock Bottom To Children’s Book Author: A Melbourne Mom’s Canva Success Story
Discover how Lauren Grech went from $11 in her bank account to business woman within a week.
Lauren Grech, 26, from Melbourne, Australia, was at rock bottom until a “desperate” call-out to her community led to a complete career change and unexpected business success.
The past year has been particularly challenging for the first-time mom, who’s been open about the financial difficulties she experienced during Melbourne's tough Covid lockdowns.
The former disabilities worker said she’s applied for over 800 positions in the last 12 months, including positions that would give her flexibility to work remotely with a young child, without success.
In November 2021, Lauren took matters into her own hands. Sharing this video(opens in a new tab or window) with her TikTok community, the stay-at-home mom revealed she’d earned $100 through a small brand partnership.
“I wanted to find a way to utilize that money to transform it into an income,” she said in her post.
Creating A Children’s Book In Canva
Lauren spent part of those funds by signing up to a Canva Pro(opens in a new tab or window) account. A passionate writer and creative, Lauren used the Canva mobile app(opens in a new tab or window) to write and design the illustrations for her first children’s e-book(opens in a new tab or window), ‘The Story of How You Grew(opens in a new tab or window)’ which she dedicated to her four-month-old daughter, Hannah.
“I utilized the graphic elements from Canva as much as I could,” she says, adding the creative process, from laying out the design and writing the story, took her a single day to create on her mobile phone.
“It was just for fun basically, but I ended up really liking how it turned out so I thought I’ll put it out there,” Lauren tells Canva.
In an emotional post to her TikTok community(opens in a new tab or window), Lauren launched her children’s e-book to the public, telling her followers she had $11 in her bank account at the time and was relying on government assistance.
“I am so desperate to stop feeling like this. I do have a wonderful life but I don’t have a lot of money. If any of my videos go viral please let it be this one,” she said.
Becoming A Viral Success Overnight
The young mom’s passionate plea was answered and her video went viral. Lauren sold over 800 copies of her e-book in 24 hours, resulting in over $8,000 in sales. Her TikTok following also grew from 5,000 to over 22,000 in a week. The Melbourne mom says the entire experience has changed her life forever.
“I have received so many wonderful responses. I had a midwife and a kindergarten teacher reach out to tell me they will be sharing the book with their clients and students.”
“I’m beyond grateful how kind everyone's been and how perceptive everyone's been to the book. Thanks to the book sales we were able to have an awesome Christmas and Hannah got to meet her interstate family for the first time,” she said.
Starting The Next Creative Chapter
The overwhelming response led Lauren to start a new career chapter as a small business owner.
Lauren launched her online start-up business, Silly Bub(opens in a new tab or window) in February, where she sells her children’s e-books(opens in a new tab or window) and digital artworks(opens in a new tab or window) she started creating with Canva, as well as a collection of baby care products sourced from Australian suppliers, many of whom are moms themselves.
Lauren says Canva has been a “fundamental tool” to set up her business, using the design platform to create her logo, thank you cards and stickers, as well as social media templates(opens in a new tab or window) to grow her business.
As a side creative project, the Melbourne mom has also been using Canva to design soothing ASMR-like sensory videos for her daughter, Hannah. She says the “white noise” and gentle visual stimulation in these videos aids eye coordination for babies and can help give her a few moments of peace.
“Because of my experience working with children with autism and ADHD, I really understood where moms were coming from. I thought, `I can make something that will help’,” she said.
Moving Fast As A Small Business Owner
Lauren admits designing in Canva has allowed her to move fast on her creative ideas.
“I’m quite an erratic person, so if I can't activate an idea straightaway I’ll let it go. Canva allows me to put my ideas out quickly. Without access to Canva I don't think I would have done the book or the business idea, it's really been pivotal. Canva really had everything I needed to bring my ideas to life,” she said.
From hitting “rock bottom” to fulfilling her creative dreams in a matter of months, Lauren says she’s excited about what lays ahead.
“If this is the path I'm going down, I'm happy to go with it. I really love creating and helping other moms.”
Do you have a Canva success story to share? We’d love to hear from you! Submit yours here(opens in a new tab or window).