• News
  • How Canva uses Canva: Transforming the Candidate Experience

How Canva uses Canva: Transforming the Candidate Experience

In today’s rapidly changing world, and the equally rapidly changing candidate market, we’re always looking for creative ways to improve Canva’s unique candidate experience.


The last two years have seen millions of people around the world reconsider their careers and priorities – this ‘Great Reshuffle’ has seen a candidate market unlike any other – which makes creating a unique, personalised and enjoyable candidate experience more important than ever. Visual communication plays a huge role in this, and can ultimately become the deciding factor for candidates considering a role within your team. Visual experiences guide just about every judgement and decision, with studies showing(opens in a new tab or window) that visual appeal can be assessed within about 50 milliseconds. At Canva, we recently reimagined the end-to-end candidate experience, using the power of visual communication to create peak moments that engage, inspire and delight candidates at every step of the journey.

From discovering open opportunities to interacting with recruiters, interviewing with us, putting together challenge presentations and sharing new roles on social media, we thought we’d share some of our learnings and insight into how we’ve been using Canva, and visual communication, to create a unique and memorable candidate experience.

The Start of the Candidate Journey

The candidate experience begins long before an initial interview, and in most cases, even before applying for a role. At Canva, we use social media (both organic and advertising) to support our recruitment marketing efforts and believe that the moment a candidate views or engages with this content, they’ve started their candidate journey with Canva!

The human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Hubspot(opens in a new tab or window)), so designing (in Canva, of course!) visually appealing assets that showcase the diversity of our team and highlight key roles is one of our most frequently used strategies to engage with potential talent on social media.

Familiarising Candidates with Canva

Applying for a new role is an exciting and often slightly overwhelming experience. There’s a lot to consider, and usually quite a bit of information to find as you’re doing research to prepare for an initial interview, and most importantly, whether it’s the right career and environment for you.

We wanted to make this step as simple as possible, which led to the creation of Canva’s Culture Book(opens in a new tab or window), a one stop shop (also created using Canva!) full of videos, photography, illustrations, a letter from our Founders and quotes from the team to bring Canva’s culture to life. We talk about everything from our values, to our team, our crazy big goals, the way we celebrate together and our tips for newbies at Canva. This becomes a central point of information for many of our candidates and is a great way to get a glimpse into our culture and ways of working before interviewing with us. The colourful design filled with photos, videos and animations in one central ‘pack’ helps to simplify the initial stages of applying for a new role, and is far more engaging and personal than sharing a static PDF.

In addition to our company-wide Culture Book, we work with our hiring managers to create team specific content as people progress through the candidate experience, including intros to team members and general project information to showcase some of the lessons teams at Canva have learned over time, the challenges they’re currently working on and what a day in the life might look like in the role.

These team introduction packs provide candidates with all of the information they need to make an informed decision, and help to create a personalised candidate experience that captures our people, our culture and our values right from the start. We love seeing how different teams approach building these introductory packs, and we’ve recently started using Canva’s Talking Presentations(opens in a new tab or window) feature to share pre-recorded messages from the team which guide candidates through all of the information in a personal and engaging format.

Check out this video to learn more about how to create a talking presentation:

One of our favourite ways to encourage candidates to explore the power of Canva as a product is to create a unique Zoom background(opens in a new tab or window) for their first interview interviews. It’s also a great opportunity to break the ice by chatting about the ideas behind your background of choice. I know I’ve personally learned so much about some of our candidates, and team, by each creating unique backgrounds to highlight our passions or interests (often involving food, pets and the beach!). Most importantly, it adds an element of fun into the mix – because we all know interviewing over Zoom isn’t always easy.

For some roles, part of our interviewing process also includes the Canva Challenge, which is our way of understanding how candidates think and solve problems. At the final stage of the interviewing process, we present candidates with a scenario and set a challenge to be presented back to an interview panel of potential future peers and stakeholders.

We share these challenges as a Canva Presentation which includes all of the context candidates need to hit the ground running, as well as the unique scenario chosen for their role.

Most candidates present back to us using Canva Presentations, which is a great way to get to know the product throughout the interviewing process. Every candidate that progresses to this stage of our interviewing process is also given a free 6 month subscription to Canva Pro, so that they’re able to continue using the product and tapping into their creativity.

Celebrating with Canva

For successful candidates, the celebrations begin through Canva. For example, in the Talent Acquisition team, we send through a Canva Video with different members of the team congratulating them on the offer, giving candidates the opportunity to meet a few of the other people they’ll be working with in their new role. We also rebranded our offer letter, adding interactive Canva designs and a curated Spotify playlist to keep the celebrations going!

When new hires are ready to announce their role, we share a selection of customised social media tiles (created with Canva) to edit and make their own before sharing with their friends, family and colleagues using the hashtag #imjoiningcanva – I particularly love seeing these pop up on my LinkedIn throughout the week, and love reading through all of the lovely comments on the hashtag.


From there, it’s off to our onboarding bootcamp to ensure everyone is set up for success from day one. Bootcamp is specifically designed to help you get across the ways of working at Canva, what each team does and the overarching vision and goals that we’re working towards. Stay tuned for more updates and insight into how we’re using Canva to transform the way we work.

Talent Brand Lead @ Canva. Working with an incredible team to build the teams that build Canva.


Newsletter

Get the latest Canva news delivered to your inbox.

By submitting this form, you agree to receive Newsroom updates from Canva. Read our Privacy Policy


Latest News