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How Reddit adopted Canva to empower its teams creatively

Visual communication has transformed the way we work – and brands like Reddit are reaping the benefits of supercharged collaboration and creativity by using Canva.


We’ve always been on a mission to democratize design(opens in a new tab or window) – and we have some incredible organizations(opens in a new tab or window) joining us on our journey. The rise of the visual economy(opens in a new tab or window) has transformed the way we work, with organizations needing to explore new and compelling ways to engage their audiences. With a community of nearly 60M daily active users, Reddit(opens in a new tab or window) is one of the internet’s great engine rooms of creation and conversation – and by empowering their teams with visual communication tools they’re reaping the benefits of supercharged collaboration and creativity.

Reddit design in Canva of an orange presentation with floating yellow bananas, with text "This is going to be bananas"

Brand consistency is key

As visuals flood consumers' newsfeeds and daily lives, having a consistent brand identity is essential for building both brand recognition and trust. Not only is producing materials that follow the same visual identity, from correct logos to brand colors and fonts, vital as brands scale, but customers also now expect a brand's content to be as visually appealing as their favorite social media platform.(opens in a new tab or window) Upskilling employees in design literacy is necessary to empower teams to take creative needs into their own hands, without compromising on a perfectly deployed brand identity.

Quote card from Monica Benson, Head of Brand Creative Production at Reddit saying “Our team was finding that we were getting repeat requests for similar types of assets, so we wanted to find an automated process to solve this. INstead of our designer creating a whole new bespoke asset, we instead tell the requester to go straight to Canva and leverage the existing templates”.

Global brands like Reddit(opens in a new tab or window) have so many touchpoints, so often end up heavily relying on in-house creative teams. Having a consistent brand identity is essential for building their brand recognition and trust, and by rolling out Canva’s Brand Kit and Brand Templates(opens in a new tab or window), more than 200 of Reddit’s team members are now accessing approved brand assets, imagery and templates in one centralized place – a game-changing tool for safeguarding and scaling its brand.

Image of the Reddit brand in Canva's Brand Hub – a hub to house different brand logos, fonts, colors, etc.

Efficiency drives scalability

In order for organizations to deliver engaging content at scale, internal teams need to be set up for success, which is what led us to launch our Brand Hub(opens in a new tab or window). A centralized one-stop-shop, where you even can import existing design files from other formats to then edit, Brand Hub equips teams with tools to efficiently grow their brand – and for Reddit(opens in a new tab or window), Canva did exactly that.

Reddit’s in-house creative team had been receiving countless straightforward or duplicate design requests from various teams, but since rolling out Brand Hub, has saved more than 21,000 design hours, with team members developing more than 3,000 assets. Now, the entire business is empowered to create on-brand assets themselves, without having to leave Canva. The creative team is no longer drowning in design tickets and is freed up to elevate its thinking, shift its focus, and tackle more strategic design requests.

Quote card from Monica Benson, Head of Brand Creative Production at Reddit saying “Canva has enabled us to empower our cross-functional partners to create their own assets using pre-approved brand templates, which in turn has lessened the number of repeat requests we receive”.

Empowerment increases collaboration

It’s no secret that in the past few years, workplaces have changed forever. 89% of business leaders surveyed in our recent Visual Economy report(opens in a new tab or window) believe visual communication helps remote and hybrid team members connect – something that’s particularly important for a global brand like Reddit(opens in a new tab or window), with team members located all over the world.

Image of a Reddit Presentation in Canva

Having access to tools that allow for real-time collaboration and feedback is critical, and introducing Canva’s interconnected platform has boosted productivity, and empowered teams to shift to a visual-first approach in their work. From business updates and finance reports to marketing collateral and event invitations, Reddit(opens in a new tab or window) has seen an 887% increase in collaborating users on Canva in the past six months.

Quote card from Monica Benson, Head of Brand Creative Production at Reddit saying “Our team’s goal this year is to make our brand more cohesive and consistent for users around the world. Canva’s helping us do that.

As visual communication and collaboration become more important around the globe, we’re doubling down on our commitment to a Visual Suite(opens in a new tab or window) full of collaborative tools – and we’re excited to continue seeing businesses embrace Canva to build and scale their brands.

Interested in how you can streamline your brand with Canva? A visual worksuite built for collaboration, check out Canva for Teams(opens in a new tab or window).


Reddit, Inc. logos and word marks are registered trademarks and used with permission.


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