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Getting the most out of Canva’s AI tools: The power is in your hands

2023 has been the year of AI – but in a fragmented marketplace, it can be hard to know where to start. We believe the power of AI is truly in the hands of the user, so we’ve pulled together some of our favorite ways to maximize AI.


2023 has been a big year for AI – for both the world and Canva – and the rapid adoption of AI-powered technology has accelerated our potential to empower the whole world to design.

With the arrival of countless new AI tools and features in the marketplace, it can be challenging to know where to start.

We recently released(opens in a new tab or window) Canva’s Marketing & AI Report(opens in a new tab or window): a deep dive into how AI is transforming the roles of more than 4,000 global marketing and creative leaders. We found although 97% are comfortable with the rise of generative AI, many feel overwhelmed by the plethora of AI tools, or aren’t sure how to get the most out of the technology.

We know AI is here to stay – and much more than just a gimmick – which is why we’ve brought all the best of AI into one place. We believe the power of AI is truly in the hands of the user, so here are some of our favorite ways you can maximize its potential to get real value in your day-to-day.

Supercharge your own creativity

Having access to incredible creative new technologies doesn’t mean your own creativity is now redundant. In fact, we see AI as a magnifying partner for human creativity – as the creative outputs from AI tools wouldn’t exist without human ideas and visions to begin with.

Whether you’re looking to experiment with different styles or design types, we see our AI tools as collaborative partners in the creative process. Easily expand(opens in a new tab or window) or reposition(opens in a new tab or window)elements in your designs, or remove backgrounds(opens in a new tab or window) completely with some of our newest AI-powered photo editing tools(opens in a new tab or window).

Have an idea in your head you need to visualize? Our research showed that 82% of marketers and creatives have used generative AI tools to create unique images, so it’s no wonder 75% consider AI as an essential part of their creative toolkit. Our AI-powered image-generator tools(opens in a new tab or window) are a crowd favorite – and they’re a great way to communicate your ideas with others at work, or for building a vision board at home.

Need to add some creative flair to some copy? Our AI-powered copywriting assistant, Magic Write(opens in a new tab or window), can take your text from zero to hero in seconds. We believe impressive tools and human capabilities aren’t mutually exclusive – AI tools can elevate your creativity or take it to places that were once reserved only for those with specialized skills, rather than replace it.

Add time back to your day

There never seem to be enough hours in the day – but AI tools(opens in a new tab or window) are a powerful way to add time back by streamlining everyday tasks and supercharging productivity. Marketing and creative leaders agree, with 80% indicating they’re using the time saved from automating tedious tasks and redirecting it towards more creative endeavors that require the human touch.

Adopting AI into your daily workflow reduces the minutia of repetitive tasks, and can save you hours of time spent brainstorming, conceptualizing, or researching. From crafted presentations(opens in a new tab or window), videos(opens in a new tab or window), or social posts(opens in a new tab or window) made with Magic Design(opens in a new tab or window), to effortless first drafts and on-brand copy from Magic Write(opens in a new tab or window), or even AI-powered productivity tools(opens in a new tab or window) from our Apps Marketplace(opens in a new tab or window), all the tools you need in are one centralized place to help you add time back into your day.

Easily stay on brand

Endless tools, apps, and platforms can make it hard to stay in control of your workflow, so having access to one centralized platform like Canva gives you the power to streamline assets without compromising on brand identity. Use Brand Kit to easily update old documents in Magic Write(opens in a new tab or window) with your brand’s built-in tone of voice, or update presentations(opens in a new tab or window) and documents(opens in a new tab or window) with brand fonts, logos, and colors with the click of a button(opens in a new tab or window).

Maximize results with detailed prompts

The results from generative AI tools are only ever going to be as good as the initial prompt. Despite 83% of people surveyed saying they've used generative AI to create written content(opens in a new tab or window), 47% shared they don’t know how to get the most out of AI tools – so it’s important to get the detail right upfront to generate the best result.

The key is to be as detailed as possible in the beginning. Think to yourself:

  • What does the technology need to know?
  • Is there some context or background to the project that you can share?
  • Is there a visual you already have in mind?

The output is only as powerful as your prompt – and you can keep tweaking your prompt until you get the output you’re after.

Image showing a Canva user using Magic Write, Canva's AI copywriting tool. The text says "7 names for a children's book about a flying guinea pig named Cinnamon"

Mitigate data and privacy risks

Rapid technological advancements can raise many questions, and it's been no different with the widespread adoption of AI. Fears of data privacy or copyright infringement shouldn’t hinder anyone’s opportunity to learn, experiment, and harness the magic of AI tools – which is why we recently released Canva Shield(opens in a new tab or window), an industry-leading approach to ensuring our products are safe, fair, and secure.

We firmly believe that whether you’re using Canva as an individual creator or enterprise organization, you should be able to design with the peace of mind that you’re in safe hands. Not only are you in control of your data, but you can also design with ease knowing we’re providing indemnification for eligible enterprise customers on any content designed, with Canva Shield(opens in a new tab or window).

Interested in learning more about our AI tools? Jump in and explore Magic Studio(opens in a new tab or window) today.


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