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Canva for Creative teams: Meet your new Work Kit

To take creatives’ work to new heights, we’re excited to introduce the Creative Work Kit: a brand new offering designed to tailor your Canva experience to exactly what you need – curated by creatives, for creatives.


Visual communication has become an essential skill in every part of the workplace, with 85% of business leaders agreeing(opens in a new tab or window) it carries more weight than other forms of communication. As the need for visual content increases, the role of Creative teams is more important than ever before. They’re essential to an organization's brand.

But we know all too well the disruption that arises from backlogs of edit requests, feedback rounds, or switching between different tools. Creative teams truly benefit from empowering other departments(opens in a new tab or window) to create content for their own needs, so they can spend less time on small edits, and more time on big, impactful projects.

Canva is already a staple in the toolkit of millions of marketers and creatives(opens in a new tab or window) for content creation and more. Canva enhances productivity, streamlines collaboration, and consolidates brand resources and assets to help busy creatives keep up with the increasing demands on their time.

Today, we’re doubling down on this. To take creatives’ work to new heights, we’re excited to introduce the Creative Work Kit(opens in a new tab or window): a brand new offering designed to tailor your Canva experience to exactly what you need. Best of all, it’s curated by creatives, for creatives.

Canva, your supercharged creative assistant

Over the last few years, we’ve been steadily rolling out new products and features to meet creatives’ needs(opens in a new tab or window). Brand Kit empowers creatives and brand designers to oversee and enforce brand consistency, while Brand Folders and Templates give your entire team access to on-brand design templates. For designers, Styles, Layouts and layers make it easy to create and polish high-fidelity social media posts, ad creative, video and more. Creatives are also embracing our AI tools(opens in a new tab or window), using Magic Media to generate photos and videos for storyboards, or tapping Magic Write(opens in a new tab or window) as a brainstorming and copywriting partner.

Canva’s new Creative Work Kit brings together useful tools and resources to help creative teams level up, streamline their workflow, and scale content creation even further.

What are Work Kits?

Work Kits(opens in a new tab or window) are bespoke hubs designed to tailor your Canva experience to your professional needs. In the Creatives Work Kit, we’ve taken the best bits of Canva for creatives, and compiled them into one place to help you do your best work. Whether you’ve never used Canva or you’re a seasoned pro, it’s the perfect starting point to supercharge your workflow and achieve your goals.

The Creative Work Kit is a one-stop shop for templates, apps, learning guides, and perspectives from our own creative team, all accessible within the Canva product.

By creatives, for creatives

At Canva, we often refer to ourselves as Customer Zero – we’re a team of creatives and marketers, using and discovering a product that’s built to empower creatives and marketers. We have a front-row seat to discover how Canva can enhance and accelerate our work, and we use these learnings to inform the way we build our product.

The Creatives Work Kit is an example of this. All of the visual content and templates you see on Canva and in our social ads, social posts, video, web, mobile marketing, and more were made in Canva(opens in a new tab or window). Our team conducts brainstorms in Canva Whiteboards(opens in a new tab or window), maps strategies and trafficks assets through Presentations(opens in a new tab or window), and plans out storyboards and concepts using AI tools such as Magic Write(opens in a new tab or window) and Magic Media(opens in a new tab or window).

With the Creatives Work Kit, we’ve curated a set of templates, guides, and apps to help your team do all of this and more. The Creatives Work Kit focuses on supporting Creative team members to develop, maintain, and scale the brand identity of any organization, across creative strategy, creative direction, creative production, project and traffic management, as well as operations across these specialties.

What’s inside

Whenever you’re in need of a starting place or a creative steer, you won’t have to break your flow by searching for it.

The template selection is so tailored you might think we’ve read your mind. From concepting and project briefing to campaign strategy docs, prototype and mockup creation, and brand identity creation, they’re categorized by job function to make things even easier.

Looking to flex into a new creative territory? Learning resources on topics such as brand identity best practice, and lessons on effective design processes await. Feeling uninspired? Canva’s creative team has penned perspectives that might help you view your creative challenges in a different light.

There’s also a custom selection of useful apps and integrations at your fingertips to help elevate your creativity and simplify your workflow – think Monday.com, Acquia DAM, Mockups, Soundraw, and many more.

The future of work

As businesses look to consolidate their tech stacks, specialized tools and needs don’t have to fall through the cracks. Canva is built to help you scale your content creation while simplifying the steps from “v1” to “Final”. This is only the beginning – there’s lots more in store for our Creative Work Kit, and your wider team, too(opens in a new tab or window).

Dive into the Creative Work Kit(opens in a new tab or window) and start creating – we can’t wait to see what you do next!


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