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Canva for Marketing teams: Meet your new Work Kit

As the demands on marketing teams grow, we’ve seen the need to develop a hub that houses a range of helpful tools and templates to reimagine the marketing workflow. Enter the Marketing Work Kit.


The modern marketer faces an increasing number of challenges(opens in a new tab or window): pressures to deliver impactful results amid shrinking budgets, time spent navigating the swift influx of rapidly evolving technology, and record-high content demands across a myriad of channels and markets, just to name a few. As visual communication has become table stakes(opens in a new tab or window) for businesses, so have marketers' needs to deliver impactful and engaging work. Finding innovative ways to supercharge collaboration, speed up workflows, and deliver visually engaging content at scale is more important than ever for marketing teams looking to cut through the noise.

As part of Canva’s ongoing commitment to empowering teams(opens in a new tab or window) and organizations(opens in a new tab or window), we’re thrilled to unveil Work Kits(opens in a new tab or window), including our Marketing Work Kit(opens in a new tab or window): the new go-to resource designed to supercharge any marketing team.

Everything your team needs in one place

For over a decade(opens in a new tab or window), Canva has set out to democratize design, and we’re entering our second decade as a leading all-in-one visual communication platform that empowers the entire workplace – including those without specialist design skills.

Over the years, we’ve regularly introduced a range of game-changing tools and services that empower marketers(opens in a new tab or window) to do their best work. Some of the most-loved additions include streamlined Brand Management Tools(opens in a new tab or window) to leading apps and integrations(opens in a new tab or window), thousands of free social media templates(opens in a new tab or window), as well as game-changing AI(opens in a new tab or window) and video tools(opens in a new tab or window).

But, as the demand on marketing teams grew, it became clear we needed to develop a hub that houses a range of helpful tools and templates to reimagine the marketing workflow. Enter the Marketing Work Kit(opens in a new tab or window).

Curated specifically for marketers

From impactful visual materials to learning resources and apps that spark ideas, the Marketing Work Kit(opens in a new tab or window) provides tools designed to empower you and your team to do your best work. Forget starting from scratch: with the Marketing Work Kit, you can discover a hub full of useful templates and designs, insightful articles, and tutorial videos for best practice tips, alongside access to some of our community’s most-used marketing apps and integrations.

We always strive to solve the pain points of our community(opens in a new tab or window) when designing our products, and we take inspiration from our Marketing team at Canva, too. The Marketing Work Kit was developed based on how our own team uses Canva to scale our global brand – from initial processes and workflows to the templates that have become essential to how we scale campaign planning and content creation as a global team.

We want to ensure that Canva empowers marketers to work smarter, not harder – and we’re excited about the role Work Kits can play in alleviating the heavy lifting of many thinly stretched marketing teams.

Taking a look inside

Marketers often wear various hats – from strategists or copywriters to social media managers, email extraordinaires, and campaign leads. We’ve stacked the Marketing Work Kit(opens in a new tab or window) full of templates reflecting the suite of tasks marketers face to equip your entire team with the tools they need to save hours of time in their day-to-day work. Say goodbye to starting from scratch with content designed to support every step of the marketing workflow, from strategy and research documents all the way through to content creation, influencer collaboration briefings, and post-campaign reporting templates.

Staying up-to-date with the latest research and industry trends is important for any professional, so we’ve equipped the hub with recent Canva reports and findings, including our inaugural Marketing & AI Report. Or, hear the insights on the latest ways leading businesses use Canva to build iconic brands that stand out from the crowd, with case studies from renowned brands such as HubSpot, Zoom, and Fast Company.

You can also browse a range of insightful articles, including 6 ways to speed up the content creation process without sacrificing content quality and the ultimate guide to email marketing, or watch the latest Canva Design School tutorial videos, including Mastering the Art of Social Videos to take your social content to new heights.

If you’re looking for a particular app, we’ve got you covered. The Marketing Work Kit(opens in a new tab or window) spotlights a range of our marketing community’s favorite apps and integrations, such as Asana or Monday.com for seamless project management or Later for easy social media scheduling. You can even manage asset approvals with the click of a button on Frontify, Bynder, and Brandfolder.

Your future workflow is here

The role of a marketer will continue to change with new and evolving media channels, consumer behaviors, and trends. As marketing teams navigate increasingly complex environments, using a visual communication platform that meets the demands of a modern business – such as the need for streamlined workflows and scaling content across channels and markets – will be increasingly critical.

The Marketing Work Kit(opens in a new tab or window) is part of a suite of Work Kits(opens in a new tab or window) that also includes HR(opens in a new tab or window), Sales(opens in a new tab or window), and Creative(opens in a new tab or window) teams and is just the beginning of a brand-new way of working for organizations using Canva. We’re dedicated to empowering all teams and all businesses to turn every employee into a designer as part of our goal of Work: Redesigned(opens in a new tab or window).

Ready to get started? Explore the Marketing Work Kit(opens in a new tab or window) today.


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