- Uma campanha para nossa comunidade global e equipes de todos os portes
Uma campanha para nossa comunidade global e equipes de todos os portes
Confira a primeira campanha global da nossa marca para 2022, que traz integrantes reais da comunidade do Canva e equipes de organizações globais que estão alcançando seus objetivos de comunicação visual.
Our global community is at the heart of everything we do. We’re incredibly proud of the more than 75 million people across the globe who are using Canva to achieve their goals and bring their creativity to life. Hearing the real and inspiring stories from our community across the globe is what motivates us to continue creating the best visual communications platform to truly empower the whole world to design.
From working professionals in Fortune 500 companies, to small business owners, side hustlers, students, teachers(abre em uma nova aba ou janela), and non-profits(abre em uma nova aba ou janela), we’re constantly amazed by the creative and impactful ways our community uses Canva to achieve their personal and professional goals, be it landing a dream job, or delivering a winning presentation at work. We’re so inspired by these success stories, that for our latest brand campaign, we've made it our mission to shine a light on a few of the millions of stories that make up the magic of Canva’s global community.
Introducing, What Will You Design Today?
We’re excited to be launching our first global brand campaign for 2022, ‘What Will You Design Today(abre em uma nova aba ou janela)?’ which spotlights the ways Canva is helping all sorts of people and organizations around the world to creatively collaborate and achieve their goals, from working professionals, to students, and large global businesses and teams.
“Visual communication has become table stakes for every kind of team. More than nine million people are using Canva to collaborate within teams, and we’re seeing that number continue to rise as more people and businesses adapt to the visual economy and emergence of hybrid work,” Canva’s Chief Marketing Officer, Zach Kitschke said.
“The best way to demonstrate the power of Canva is to showcase some of the many teams around the world using our platform to achieve their goals and turn their dreams into reality – whether it’s launching that side hustle, delivering a winning sales presentation at work or championing change. This campaign is a celebration of our community and the inspiring ways people use Canva to bring their ideas to life,” he said.
Embedding Canva Into The Workplace
As teams around the world continue adapting to the future of work, we’re proud to be featuring a number of the global organizations embracing Canva to streamline collaboration and unlock creativity at scale. This campaign features teams of every size, including major organizations such as Fast Company, UNHCR and Zoom who are building their brands and maximizing collaboration with Canva.
- Canva empowers UNHCR(abre em uma nova aba ou janela) to visually communicate in times of crisis, enabling teams to quickly disseminate information in emergency situations. Canva also ensures brand consistency for UNHCR’s fundraising initiatives, which is critical to maintain legitimacy and trust with donors.
- Zoom(abre em uma nova aba ou janela) saw rapid growth in 2020 as the world switched to virtual meetings in lockdown. The company adopted Canva to support scaling their brand marketing efforts with ease, giving global teams the design tools to produce on-brand content within an all-in-one self-serve tool.
- Fast Company(abre em uma nova aba ou janela) uses Canva to deliver their integrated marketing campaigns, visually communicating with three million readers at greater scale. Teams can easily collaborate and approve projects, cutting down time on internal workflows in a hybrid work environment.
“As more organizations adapt to hybrid or flexible work, teams have needed a new era of tools that support productivity and enable colleagues to collaborate on documents or presentations, often in real time, no matter where they are. We’re really proud to be showcasing companies such as Fast Company, UNHCR, and Zoom where Canva is empowering teams to create high-quality documents and marketing material at scale,” Kitschke said.
“We’re on a mission to make design more creative, collaborative and universally accessible for teams of all sizes, and ultimately envisage a world where Canva is the ubiquitous tool for the workplace, and on the phone, desktop, or browser of every knowledge worker across the globe,” he said.
Celebrating Our Community In This Campaign
We’re big fans of setting crazy big goals, and so for this campaign, our creative teams scoured the earth – embarking on a whirlwind trip to surface some of the many inspiring stories from our community across London, Paris, and Bali.
Audiences in the U.S. will see the first stage of our ‘What Will You Design Today?’ campaign roll out, taking to screens across the country through national TV ads, outdoor billboards, as well as YouTube, social media, and audio channels, with Canada, the U.K, and Australia to shortly follow.
A second phase of the international campaign is scheduled for later this year and will feature more local Canva community members from various regions.
“Our community has always been central to everything we’ve done at Canva, from the first design workshops we held in local libraries, to creating a community-led Template Marketplace(abre em uma nova aba ou janela), and building a truly global product that’s available in more than 100 languages. We’ve continued to evolve and develop Canva to ensure we’re offering every ingredient our community needs to succeed – whether it’s for work, school projects, launching a side hustle or making a career change,” Kitschke said.
As an example, our recent acquisition of data visualization platform, Flourish(abre em uma nova aba ou janela), provides our community with new tools to turn complex data into beautiful and easy-to-understand visualizations. And our recently launched Canva Video Suite(abre em uma nova aba ou janela) makes it easy to create professional videos for engaging social posts, work presentations, or digital marketing material.
“Building on our previous community-led campaigns, we’ve really made it our focus to showcase the many different ways Canva has empowered real people and teams to bring their ideas to life and hope the campaign will inspire others to achieve their own goals,” Kitschke said.
Meet the Talent Fronting The Campaign
We put the call-out to our community(abre em uma nova aba ou janela) for their stories, and sifted through the thousands of social media posts we receive via canva.love(abre em uma nova aba ou janela), to find the community members who feature in the campaign.
Alexis Bowen and Craig Zapatka, co-founders of Elsewhere
Colleagues and travel veterans, Alexis Bowen, and Craig Zapatka, lost their jobs overnight as a result of the pandemic. With close to 20 years of experience in the travel industry between them, Alexis and Craig had witnessed the changing face of travel and identified an opportunity to create their own business.
“We had this amazing network of in-destination agencies that were suddenly out of work and asking us for help. The two of us realized that now was the perfect moment to start something new and build a modern brand with a sustainably-driven purpose-built into its foundations,” Alexis tells Canva.
Elsewhere(abre em uma nova aba ou janela) was founded in 2020 as a sustainably-driven travel booking platform that connects travelers with local experts to create bespoke trips of a lifetime. With their values-driven approach, the company ensures the bulk of tourism dollars stay in each destination and offsets the carbon footprint of each trip.
“We launched Elsewhere with very few resources. We were a kitchen table start-up that relied on free software to build our site, create our brand, and start making waves in social media. Canva allowed us to create a beautiful brand with highly visual content with no design background,” Alexis said.
Melati Wijsen, founder of Bye Bye Plastic Bags and Youthtopia
Melati Wijsen, from Bali, Indonesia, started her mission to make positive change in the world as a young student. At 12 years old, Melati founded Bye Bye Plastic Bags(abre em uma nova aba ou janela) with her then-10-year-old sister, Isobel.
“We saw this problem of plastic pollution growing bigger in our island home of Bali, and so we thought one day, what are we going to do about it?” Melati, now 21, tells Canva.
The sisters used Canva to spread awareness of their clean-up campaigns through schools and communities, creating impactful posters and shareable social media templates to spread their messages with the world. Their actions led to the banning of plastic bags and single-use plastic items in Bali.
Melati says the Bye Bye Plastic Bags movement has since scaled worldwide, with 60 teams stationed across the globe collaborating online to bring impactful change through environmental campaigns.
Today, Melati, now 21, aims to empower the next generation of students through her organization, Youthtopia(abre em uma nova aba ou janela). “We believe every single person can create change, but not every young person knows where to start. As a young changemaker, I always had ideas and visions and I think Canva was one of the tools that allowed me to take those visions and turn them into something I could share with people,” Melati said.
Joe Moruzzi, CEO and founder of Pleesecakes
Joe Moruzzi, from Surrey, England, hadn’t planned on founding a dessert empire(abre em uma nova aba ou janela). The painter-turned-entrepreneur started creating cheesecakes as a side hustle, baking for his building buddies.
In 2017, Joe sketched out a rough business plan on a piece of paper. “I wrote down the word ‘pleesecakes’ in this notepad. And it had a ring to it, pleesecakes, cheesecakes,” he said.
Using his mobile, Joe downloaded the Canva app and designed what would become his company’s first logo that was ultimately used across his packaging, company vans, and social media channels.
“I’m not super tech savvy but Canva was simple to use. That logo brought the entire brand to life and I went from there,” he said.
Joe’s business went “viral overnight” through social media. His Instagram account grew to 15,000 followers in the first week, and within six months he was baking for the Queen.
Today, Joe and his team use Canva to produce creative designs for his two million-plus social media followers, as well as digital marketing material. “Canva‘s helped us to be much more creative and efficient. And communicate with our audiences across social media, in turn, growing the brand,” he said.
We’d Love To Hear Your Canva Success Story
As part of our mission to empower the world to design, elevating and celebrating our community’s inspiring Canva success stories will be an ongoing focus for us. We’d love to hear how Canva has led you to achieve your own crazy, big goals, be it with work or play.
Today we’re also launching our community story submissions page – canva.com/share-your-story(abre em uma nova aba ou janela)– where we encourage you all to share your Canva wins with us. You could be our next success story to feature on the big screen!