Still the largest of the social networks, you might use Facebook in a variety of ways. From getting in touch with friends and family, to finding a long-lost classmate, to reaching new customers for your business. You might even mobilize a movement by creating an event. However, you’ll need to create compelling and visual pages, posts and ads in order to stand out. So, it’s important to know exactly what elements you can customize or upload on Facebook and what are the best dimensions to use.
Make sure friends, family, fans or customers recognize your Facebook profile by uploading an image such as your portrait or your logo. Once you upload an image, Facebook crops it to a square, but you can always choose which part of the image to crop. Facebook profile photos display at 180 x 180 pixels on computers and 128 x 128 pixels on most smartphones.
Facebook cover photos look like banners on top of your Facebook timeline. They display at 820 x 312 pixels on most computers and 640 x 360 pixels on most smartphones.
Facebook event covers have a different size from a regular page’s cover photo. If you’re planning an event, make sure to upload an image that’s 1200 pixels wide by 628 pixels tall.
If you upload a single image to your timeline, it’s best to stick either to a square image or a photo with a 3:2 aspect ratio because Facebook will automatically scale your image to a thumbnail.
If you’re using Facebook to promote a business or organization and want to reach a wider audience you might not have been able to reach otherwise, placing paid ads on Facebook would be your best bet. Facebook ads may be single-image ads, carousel ads (which allow you to display up to 10 images or videos and can link to different web pages), or video ads.
For image-based ads, whether they are single-images or a carousel, keep photos to a 1.91:1 ratio with recommended dimensions of 1200 pixels wide and 628 pixels tall. Take note that you’ll have to submit your ad to Facebook for approval. Things like too much text on your image can disqualify your ad. Use Facebook’s handy image text check tool to make sure your ad fits their standards.