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In an already visual world, Instagram stands out among other social networks as a simple but effective way to share photos and videos, from #nofilter selfies to branded content. Instagram allows you to post square, portrait, and landscape oriented images and videos. And, on such a visual platform, high-quality, appropriately sized images are important and can help your feed stand out from the rest.
Your Instagram profile image allows your followers to easily recognize you as the owner of your account. We recommend uploading a square-sized image 160 x 160 pixels with the minimum size at 110 x 110 pixels. Take note though that Instagram will crop your photo into a circle.
For a while, Instagram only allowed square images at 640 pixels but now you can upload images as large as 1080 x 1080 pixels. You can still upload smaller images but using the full resolution ensures every detail of your photo is captured.
Apart from square images, Instagram allows you to upload landscape and portrait images. For both orientations, it’s recommended to keep your image at 1080 pixels wide. Portrait images would look best at 1080 x 1350 pixels while landscape images are best displayed at 1080 x 566 pixels.
You can also post stories on your Instagram account. These are photos, images or even text posts that’ll last 24 hours before “expiring” and can be accessed by tapping or clicking on your profile or image. Instagram stories are displayed in portrait orientation with the best size for display being 1080 pixels wide by 1920 pixels tall. This is an aspect ratio of 9:16. You can scale down by retaining this ratio to sizes like 900 x 1600 pixels or 720 x 1280 pixels.