As a social platform, LinkedIn is most used by professionals to grow their professional network and find career opportunities. Likewise, companies use LinkedIn to find and connect with professionals and even other businesses within their industry in order to share content about their organization. Your LinkedIn page could be the beginning of a potential employer’s or employee’s assessment of you. Skills and credentials are definitely most important, but it wouldn’t hurt to impress with visuals that are up to scratch. It’s also important to note that LinkedIn requires different dimensions for personal profiles and for business or company pages.
Personal profile & background photo
It’s definitely encouraged for LinkedIn users to upload a professional headshot as their profile photo. LinkedIn may remove your profile image if it doesn’t meet their guidelines and conditions. You’ll need a square photo as your profile photo with pixel size ranging from 400 x 400 pixels and 20,000 x 20,000 pixels with a maximum file size of 8 MB. Your LinkedIn background photo acts as a cover image for your page. Recommended dimensions are 1584 pixels wide by 396 pixels tall.
Logo and cover image
LinkedIn company or brand pages look different from a personal profile and also require different sizes. Make sure you use your company’s logo as a “profile photo” so professionals and other businesses can recognize your organization easily. Logo image is best displayed at 300 x 300 pixels. You can also upload a cover image which you can use to highlight your product, service or business tagline. The recommended size for a company page cover image is 1536 pixels wide by 768 pixels tall.
Overview tab and life tab images
LinkedIn allows visitors to your company page to toggle between your Overview Tab and Life Tab. The overview tab will contain your “About Us” section and company details and will need a 360 x 120 pixels image as a tab cover. The Life Tab allows you to attract talents or interest in your company by highlighting unique content that gives visitors a peek into your company culture, activities and leaders. This tab requires a hero image with the recommended size being 1128 pixels wide by 376 pixels tall.