Opening a shop is a true passion project. Sourcing goods, finding customers, stocking your shelves, organizing the store, managing staff, and marketing your store online and in your neighborhood makes for a more-than-full-time job.
There’s a lot of different marketing solutions for retailers, from social media to branded merch to sponsorships and partnerships, but all of them will be more effective if they’re designed in a way that shows your retail brand in the best light.
With Canva, you and your team can save hours every week typically spent designing, editing, scheduling, and sharing social media posts, flyers, and other collateral — even with no design experience.
In the retail world, you want everything from item tags and labels to your store sign and social media to match. If a potential customer sees a post on Instagram, the color scheme and fonts should immediately inform them that it’s your brand they’re looking at — not any other company.
That’s why it’s so important to build a strong brand for your retail store. Canva can help you develop your brand by providing thousands of templates to customize and make your own. The platform is so easy to use that you can try out every color and font under the sun, and once you’ve landed on your perfect design, you can save it as your company Brand Kit.
Retail social media marketing is one of the best ways to attract new customers to your store. Instagram is a powerful platform for retail marketing, given that it’s so visual, but short video platforms like TikTok are also gaining momentum as they’re a great way to show off your store’s personality and style.
With Canva, you can upload photos and videos of your items, your store, and your team, edit them right in the platform, and schedule them to go out on whatever social platform you choose.
The best part is you’ll only need to design the graphic once. Canva’s one-click image resizer feature takes care of the rest.
In-store signage is important for retail stores, and ensuring that everything you print aligns with your brand helps create a cohesive and memorable customer experience.
Canva’s brand features help you design flyers, posters, and other signage that fits right in with the rest of your marketing — just start with one of our retail templates, apply your brand, and you’re ready to print.
Canva Print lets you send your designs — from labels and business cards to huge banners — right to the printers in just one click, ready to be delivered for free.
Building a retail brand starts with your own style and personality. Choose a color or two that you love, and that you feel goes well with the types of products you sell. Then, you can use Canva’s color palettes to find complementary colors that look great with your original choice. Next, choose a couple of font families that look good together — you can use some of Canva’s templates for inspiration. Finally, consider your logo. How will you bring your colors, your fonts, and other imagery relevant to your business together in a logo? Play around in Canva with shapes, vectors, and retail stock images from the asset library until you find something that works for your brand.
Then, you can save your logo, colors, and fonts into your Brand Kit and apply it to every asset you create. Learn more about building your brand identity with Canva.
As long as you abide by the Permitted Uses in our content licensing agreement, you can sell designs you create with Canva. Be sure to customize your designs and create something new, and don’t publish Canva elements or templates as-is on apparel or accessories for sale.
Yes! Take a thorough look at Canva’s content licensing guidelines to make sure that your designs meet the requirements.
Canva has all the tools you need to strengthen and scale your retail brand, from creating retail logos with the logo maker to designing apparel. You can use Canva designs for a wide range of personal and commercial uses – learn more about the details here.
It’s easy. Pick a plan, sign up with your email and payment method, and invite your colleagues and partners to Canva via email. In minutes, you and your team will be ready to get designing.
Yes. Everything in your store and in your marketing plan can benefit from the Canva touch. Labels, signs, flyers, posters, social media posts, videos, and photos are all easy to create, brand, and share in Canva.
Canva is dedicated to protecting your brand assets and helping you to keep your files safe. Your data and confidential materials are secure with Canva’s privacy and security compliance features.
Canva’s Help Center is the first place to start, with step-by-step guides about each feature of the platform, as well as the answers to simple questions about working in Canva. The Canva support team is available to help with any technical issues or complex questions, and for larger retail teams with over 50 members, you’ll get access to 24/7 support from a dedicated Customer Success Manager.