You’re in the beauty business because you know that when someone looks good, they feel good, too. Whether you’re holding a makeup sale, opening a beauty salon, or offering a makeup workshop, you need to promote! It isn’t enough to just post text on social media or send an email without any pretty graphics. You won’t grab people’s attention that way. You need a poster showing off your products or a model wearing them. Of course these photos should be professionally shot. Take your beautiful images to your computer and open Canva to create your poster.
You don’t need to start from scratch. Canva has lots of beauty poster templates. Find the one that resembles what you have in mind. Then it’s time to customize it. Upload your favorite photo from among those you shot and drag and drop into the design. Use Canva’s photo editing tools to enhance the image or add advanced filters. You can also do the basics such as sharpening, cropping, and straightening the photo. A peek into Canva’s massive media library will allow you to toss beauty icons, illustrations, or stickers into the layout. If you want to play around with the background, you can do that, too. We also have textures, patterns, borders, and frames you can include. When you’re done with the overall look, it’s time to use Canva’s text tool. Type your important details and remember to highlight the title of your event, workshop, or makeup line with a bold font. Pick from over a hundred styles. Then download your poster and email to your mailing list or post all over social media and let everyone know!
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